BETBY Wins Two Awards in Rome for Sportsbook and Prediction Markets
Italy – 11 November 2026 – www.zonadeazar.com BETBY, an international B2B sportsbook technology provider, has received two major industry awards during events held in Rome, Italy, in November 2026.
The company secured the Best Innovative Sportsbook Feature award at the SiGMA World Awards 2026 for its BETBY Predictions solution and the Best Sportsbook Platform Provider award at the ACE Alliance iGaming Awards 2026.
Both distinctions recognise the supplier’s technological development and its ability to deliver solutions combining traditional sports betting, prediction markets and innovative digital products.
Two International Industry Awards
The awards recognise two strategic areas of BETBY’s business.
At the SiGMA World Awards 2026, the company was recognised for BETBY Predictions, a solution introducing fixed-odds prediction markets into sportsbook platforms.
Meanwhile, the ACE Alliance iGaming Awards 2026 recognised BETBY’s comprehensive sportsbook offering, highlighting its sports coverage, technological infrastructure and risk management capabilities.
The awards come amid growing interest among operators in introducing new product categories and diversifying their revenue streams.
BETBY Predictions Introduces Fixed-Odds Prediction Markets
One of the main products recognised during the awards was BETBY Predictions, launched earlier in 2026.
According to the company, it is the industry’s first fixed-odds prediction markets solution designed specifically for sportsbook operators.
The system transforms international events and trending topics into betting opportunities across categories including:
- Finance: economic developments and financial market events.
- Cryptocurrency: developments involving digital assets.
- Technology: innovations and events within the technology sector.
- Entertainment: events associated with culture and the entertainment industry.
The offering enables operators to expand their portfolios beyond conventional sporting competitions.
An Alternative to Traditional Prediction Market Models
BETBY Predictions introduces a commercial structure that differs from exchange-based prediction markets.
While conventional models may depend on trading between participants and liquidity pools, BETBY provides a fully managed fixed-odds betting experience.
Users can therefore access event-based markets through an interface similar to a traditional sportsbook.
The solution aims to remove the complexity associated with peer-to-peer trading and simplify the introduction of new markets into existing platforms.
Artificial Intelligence Combined with Human Oversight
One of the most important technological features of BETBY Predictions is its combination of artificial intelligence and specialist human supervision.
The system uses AI-powered tools to generate markets linked to international events and trending topics.
These markets can then be supervised by specialists responsible for assessing their operation and managing associated risks.
The structure allows operators to retain control over:
- Available market selection.
- Risk management.
- Included events and content.
- Commercial product configuration.
- Operational oversight.
This approach aims to facilitate expansion into new categories while maintaining established sportsbook control mechanisms.
Sportsbook Platform Also Receives Recognition
The ACE Alliance iGaming Awards recognition focused on BETBY’s comprehensive sportsbook offering.
The company combines extensive sports coverage with in-house trading capabilities, risk management tools and scalable technology infrastructure.
Its objective is to provide operators with solutions adaptable to different markets and commercial requirements.
The Best Sportsbook Platform Provider award recognises the supplier’s ability to deliver a comprehensive platform and support the growth of its commercial partners.
Statements from BETBY
Pierre Pulis, Marketing Director at BETBY, highlighted the significance of receiving two awards recognising both innovation and the company’s core sportsbook capabilities.
The executive stated that the distinctions validate the supplier’s technology development strategy.
According to Pulis, BETBY aims to create features that challenge traditional sportsbook models while maintaining a comprehensive platform for its clients.
He also emphasised the company’s commitment to helping operators differentiate themselves and develop new growth opportunities.
Three Products Featured at SiGMA World Rome
During SiGMA World Rome 2026, BETBY showcased several technology solutions at exhibition stand H4-4037.
The company established a dedicated Innovation Hub featuring three products from its portfolio:
Betby Games: the supplier’s proprietary esports betting feed, which has previously received multiple industry awards.
BETBY Predictions: its fixed-odds prediction markets solution, recognised at the SiGMA World Awards.
BETBY SlotBets: a product combining real-time sports betting with mechanics commonly associated with casino games.
The exhibition demonstrated different opportunities for operators to expand their commercial offerings.
BETBY SlotBets Bridges Sportsbook and Casino
Another product highlighted during the event was BETBY SlotBets, designed to integrate sports betting elements with familiar casino-style entertainment experiences.
The product combines real-time sporting events with mechanics inspired by slot games.
This approach aims to bring together two segments that have traditionally been offered separately within iGaming platforms.
The inclusion of SlotBets in the Innovation Hub reflects BETBY’s strategy of developing new formats that help diversify operators’ entertainment portfolios.
Industry Impact and Next Steps
The two awards received in Rome strengthen BETBY’s position within the international sportsbook technology market.
Recognition for BETBY Predictions also demonstrates growing interest in solutions capable of integrating prediction markets into conventional betting platforms.
For operators, these products provide opportunities to expand their portfolios and explore new event categories, subject to the regulatory requirements of individual jurisdictions.
For BETBY, the awards support its strategy of combining established technological infrastructure with innovative product development.
The integration of artificial intelligence, fixed-odds markets and new betting experiences remains central to the company’s growth strategy.
Editó: @fonta
