Buenos Aires Lottery Rewards Ten Agencies for Sales Growth
Argentina – 11 November 2026 – www.zonadeazar.com The Buenos Aires Provincial Lottery and Casinos Institute (IPLyC) has recognised the winners of the second edition of “Premiamos tu esfuerzo” (Rewarding Your Effort), an initiative designed to encourage commercial growth among official lottery agencies across the province.
The awards ceremony was led by Gonzalo Atanasof, President of IPLyC, who welcomed representatives of the recognised outlets to the organisation’s headquarters.
Developed in collaboration with Grupo BGaming, the programme rewarded ten agencies across five geographical regions for their improved performance in Quiniela and Quiniela Plus sales.
Recognising the Work of Official Lottery Agencies
The second edition of the competition aimed to recognise the commitment of authorised lottery agents and encourage the development of the provincial lottery’s retail network.
During the meeting, Gonzalo Atanasof congratulated the winners and emphasised the importance of hearing directly from those working in lottery outlets every day.
The event provided an opportunity to exchange views on agencies’ commercial conditions, the challenges they face in their respective communities and the tools needed to improve their performance.
The Institute aims to strengthen its institutional relationship with authorised agents while supporting the continued development of the sector.
Gonzalo Atanasof Highlights Agents’ Commitment
During the ceremony, the IPLyC President thanked participants for attending the event at the organisation’s headquarters.
Atanasof congratulated the winners on their daily dedication and commitment, emphasising the importance of understanding the circumstances, difficulties and challenges faced by lottery agencies in different locations.
His remarks highlighted the Institute’s intention to maintain direct dialogue with retailers and gain a clearer understanding of their operational needs.
Agencies Recognised at the Awards Ceremony
Representatives attending the ceremony included:
- Ana Laura, owner of “Loca 71”, located in San Miguel.
- Manuel, representing “El Grillo”, based in Gregorio de Laferrere.
- Alejandra, representing “La Casa de la Suerte”, located in Piñeyro.
The event was also attended by Diego Pietrafesa, Head of IPLyC’s Commercialisation Department, and Sebastián Puente, representing Grupo BGaming.
The ceremony provided an opportunity to recognise the agents personally and discuss their experiences managing official lottery outlets.
Ten Winners Across Five Regions
To ensure balanced competition, IPLyC divided participating agencies into five geographical regions:
- Northern Greater Buenos Aires.
- Western Greater Buenos Aires.
- Southern Greater Buenos Aires.
- Interior I.
- Interior II.
Two winning agencies were selected from each region, bringing the total number of recognised outlets to ten.
This structure allowed agencies operating in comparable geographical environments to be assessed while distributing awards across different parts of the province.
How Commercial Growth Was Evaluated
The competition’s defining feature is that each agency is evaluated against its own previous performance, rather than competing solely on absolute sales volumes.
To determine the results, the Institute used average revenue from an earlier period as the reference point.
The second edition assessed commercial performance during August and September 2026, using a weighted scoring system:
- Quiniela Plus: accounted for 60% of the final score.
- Traditional Quiniela: contributed the remaining 40%.
This approach was designed to recognise individual agency growth regardless of the size or usual sales volume of each outlet.
LED Televisions Awarded to Winners
The programme provided prizes for the two agencies achieving the strongest results in each region.
The awards were:
- First place: 50-inch Smart TV.
- Second place: 43-inch Smart TV.
The initiative combined commercial incentives with institutional recognition of the work carried out by authorised lottery agents.
Its rules also established participation requirements designed to ensure operational continuity and compliance with the Institute’s obligations.
Grupo BGaming Supports the Initiative
Grupo BGaming’s involvement reflects cooperation between the technology sector and the provincial regulator to strengthen official lottery distribution.
The company supported the second edition of the competition and was represented at the awards ceremony.
The initiative connects commercial incentive programmes with objectives related to sales growth and retail performance.
The collaboration also demonstrates the role of partnerships between public authorities and technology suppliers in developing projects for lottery agency networks.
Requirements for Fair Competition
IPLyC established several conditions to ensure that results reflected sustained commercial growth.
Participating agencies were required to record sales on at least 90% of working days during both the competition and reference periods.
Winners were also required to have no outstanding debts with the Institute when prizes were awarded.
Additionally, agencies that had won prizes during the first edition were excluded from participating again, allowing more members of the retail network to benefit from the programme.
Third Edition to Continue Encouraging Sales
Following the conclusion of the second edition, IPLyC moved forward with a third edition of “Premiamos tu esfuerzo”.
The rules and conditions for the next competition are already available through the Institute’s official channels.
The third edition will use revenue recorded during November 2026 as its reference.
Continuing the programme reflects the organisation’s intention to maintain regular recognition initiatives that encourage commercial activity and reward the efforts of authorised lottery agents.
Industry Impact and Next Steps
The awards ceremony represents another initiative aimed at strengthening relationships between IPLyC and official lottery agencies across Buenos Aires Province.
The evaluation model, based on individual growth, allows outlets of different sizes and from different locations to receive recognition.
For agents, the competition provides an incentive to improve performance and maintain an active role within the retail network.
For the provincial Institute, it offers an opportunity to support the development of lottery outlets while gaining direct insight into their needs.
Through the second edition of “Premiamos tu esfuerzo”, IPLyC reaffirms its commitment to the growth of official lottery agencies and the recognition of those working throughout Buenos Aires Province’s lottery retail network.
Editó: @fonta
