BiS SiGMA South America: New editions in Brasília and João Pessoa for 2026

Brazil.– April 17, 2026 – www.zonadeazar.com  BiS SiGMA South America confirms new events in Brasília and João Pessoa for 2026, expanding its footprint in the Brazilian market.

Overview

BiS SiGMA South America announces the expansion of its event calendar in Brazil for 2026, adding new editions in Brasília and João Pessoa. The move reinforces its position as the leading meeting point for the iGaming ecosystem in Latin America.

Details / Context

The organisation confirms that BiS Brasília will hold its second edition on June 2–3, focusing on the legal and regulatory landscape of the sector. João Pessoa will then join the circuit with an event scheduled for September, marking its debut as an official host city.

These announcements follow the recent São Paulo edition, where industry leaders gather to discuss key topics such as Brazilian regulation, sports betting advertising and the potential legalisation of land-based casinos.

Specific Subtopics

From a strategic perspective, the expansion into Brasília strengthens the industry’s connection with Brazil’s political decision-making centre, creating a key platform for institutional dialogue.

The addition of João Pessoa reflects a move towards decentralisation and deeper focus on topics such as state lotteries, which are gaining importance within Brazil’s evolving regulatory framework.

At the same time, the event continues to establish itself as a regional hub bringing together operators, suppliers, regulators and media, driving networking and business opportunities in a rapidly evolving market.

Future Outlook

The expansion of BiS SiGMA South America highlights the sustained growth of the Brazilian market and its consolidation as a regional benchmark.

The development of events across multiple cities signals a more decentralised and diversified model, aligned with regulatory evolution and industry expansion.

🔗 Editó: @_fonta www.zonadeazar.com