Zona de Azar UK – Genius Sports Nears Premier League Data Rights Extension

UK.- March 14, 2024 www.zonadeazar.com Genius Sports is in the final stages of negotiating an extension to its exclusive Premier League data rights deal with Football DataCo (FDC).

Since 2019, Genius has held the official rights to collect and distribute low latency data from FDC represented leagues including the Premier League, English Football League and Scottish Professional Football League.
Through this deal, Genius supplies the data to the global sport betting industry.

The deal – which is set to expire this year – is close to being extended by an additional five-year term from 2025 to 2029.

Genius said that it and FDC have now entered into an “exclusive period of negotiation” to renew its data rights contract.

The sports data and technology business said the deal is still subject to approval from the leagues and their respective clubs.

The Premier League is often considered to be one of the most popular sports leagues of any kind in the world. As a result, rights to the data is considered a valuable commodity.

Edited by @pererarte   www.zonadeazar.com