National Association of Games and Lotteries: New Visual Identity

Brazil – May 29, 2025 – www.zonadeazar.com Earlier this week, the National Association of Games and Lotteries (ANJL) unveiled its new visual identity, aiming to reflect the ongoing transformation of the Brazilian betting market.

The ANJL logo now features a new color palette and typography, making it even more “modern and sophisticated,” the Association highlighted. According to ANJL, the brand’s current design, developed by Propane, aligns with the “leadership position it has assumed” in the sector.

ANJL’s New Visual Identity

“We are in a new phase. Since the beginning of the year, we are a regulated sector, endorsed by the federal government and actively working to generate taxes and employment for the country. It was time for change, to update our identity in a way that reflects our commitment to ethical, transparent, and constitutional action,” explained Plínio Lemos Jorge, president of ANJL.

Jorge emphasized that the expectation of ANJL’s members is to consolidate the Association as a national reference on topics related to responsible gaming.

“We believe that entertainment must be safe and sustainable. That’s why we support initiatives that prevent compulsive gambling, protect minors, and promote awareness around responsible betting,” said the president.

He added: “The new identity reflects this commitment and reinforces the seriousness with which we conduct our actions.”

Debate: Social Allocation of Betting-Derived Resources

ANJL held a meeting with the Brazilian Club Committee (CBC), the Brazilian Paralympic Committee (CPB), the Brazilian Olympic Committee (COB), and the National Transfers Office (ENDR) to discuss the social allocation of resources from the betting sector to fund national sports.

For Jorge, the meeting was an opportunity to align expectations on the subject: “We are talking about public policies and the improvement of sports in the country, which can change lives, bring more inclusion, and create opportunities for young people who have talent but lack the structure to develop as athletes and train.”

Edited by: @_fonta www.zonadeazar.com