LOTBA Relaunches Prode with Retail Agents

Argentina.- June 15, 2026 www.zonadeazar.com The City Lottery of Buenos Aires (LOTBA) gathered more than 60 retail lottery agents to present its key initiatives for 2026, including the relaunch of Prode, one of Argentina’s most iconic sports prediction games. The initiative forms part of a broader strategy focused on innovation and strengthening the retail network.

Overview

During the meeting, LOTBA executives introduced commercial projects, communication campaigns and promotional initiatives planned for the year ahead. One of the main announcements was the return of Prode through a special FIFA World Cup 2026™ edition designed to engage both traditional and new players.

Details

The new Prode World Cup edition has been available official LOTBA agencies and the organisation’s online platform. The game is structured around 26 packages of four matches, rewarding players who correctly predict the exact results.

Prize pools begin at ARS 5 million and increase as the tournament progresses, reaching up to ARS 20 million during the semifinals and final stages. Unclaimed prize pools will roll over to subsequent match packages.

Statements

LOTBA President Jesús Acevedo emphasized the importance of the agency network within the legal gaming ecosystem.

“Together with the management team, we presented the initiatives that will shape 2026, with a focus on innovation, modernization and strengthening every point of sale,” Acevedo stated.

Next Steps

LOTBA will continue rolling out promotional campaigns linked to FIFA World Cup 2026™, positioning Prode as a key product for driving engagement across both retail and digital channels.

Source: LOTBA.

Edited by: @_fonta