Kerma Games and BGaming Expand Snoop Dogg Dollars Partnership
Malta.- 18 September 2026 | www.zonadeazar.com Kerma Games and BGaming have entered into a strategic partnership centred on Snoop Dogg Dollars, combining Kerma’s exclusive Snoop Dogg gaming rights with BGaming’s development capabilities, technology and international distribution network.
The agreement is designed to extend the title’s reach while creating the foundation for a broader collaboration between the two companies.
New Branding for the Title
Under the agreement, Snoop Dogg Dollars will now be presented as Kerma Games x BGaming.
BGaming will continue operating and distributing the title throughout 2026 across its international operator network.
Building on Existing Distribution
Snoop Dogg Dollars is already established within BGaming’s international portfolio.
The new arrangement therefore builds on an existing distribution footprint rather than replacing it.
Kerma’s entertainment-led strategy will now become more directly integrated into the product’s positioning.
Kerma Brings Exclusive Snoop Dogg Rights
Kerma Games holds an exclusive gaming relationship linked to Snoop Dogg.
The studio is using that intellectual property as the foundation for a wider gaming universe spanning multiple formats and verticals.
BGaming Brings Technology and Reach
BGaming contributes:
- Game development.
- Technology.
- Operational expertise.
- International operator relationships.
- Global distribution capability.
Those assets give Kerma access to an established international infrastructure.
More Than Celebrity Branding
Kerma’s strategy is based on avoiding the use of celebrity purely as a promotional layer.
The studio develops products around the personality, culture and audience associated with each partnership.
Its objective is to create titles capable of standing out in increasingly crowded online casino lobbies.
Wider Snoop Dogg Gaming Universe
Snoop Dogg Dollars forms part of a much broader project.
Kerma is developing a growing ecosystem of gaming experiences around Snoop Dogg across several formats.
The BGaming agreement strengthens the distribution of one of the most established titles within that strategy.
Entertainment-Led Portfolio
Kerma Games is also developing gaming experiences around other globally recognised figures from music, sport and culture.
Its portfolio includes partnerships involving:
- Lil Baby.
- Sexyy Red.
- Luka Modrić.
The wider strategy combines gaming content with entertainment IP familiar beyond the gambling industry.
Differentiation in Online Casino
The volume of casino content available to operators continues to grow.
That makes visibility increasingly difficult for individual titles.
Kerma’s approach is built around using recognisable culture and talent to give games a stronger identity and make them more memorable to players.
Marina Ostrovtsova Highlights Complementary Strengths
BGaming CEO Marina Ostrovtsova highlighted Kerma’s creative positioning and connection to the culture surrounding its celebrity-led products.
She said the combination of that approach with BGaming’s technology and distribution provides an opportunity to take the experiences to a wider audience.
Carson Hubbard Credits BGaming’s Existing Success
Kerma Games CEO Carson Hubbard acknowledged BGaming’s work in developing Snoop Dogg Dollars and building its presence across operators and markets.
He described the partnership as an opportunity to combine that established product with Kerma’s wider entertainment vision.
Potential Expansion Beyond 2026
The initial agreement confirms BGaming’s continued operation and distribution of the title through 2026.
Both companies are already exploring opportunities to expand their collaboration beyond that period.
That could support additional products or formats linked to Kerma’s entertainment-first strategy.
BGaming’s International Footprint
BGaming is headquartered in Malta and distributes casino content across multiple regulated markets.
The supplier provides slot and casino products supported by international licensing and certification.
The partnership gives Kerma access to that existing commercial infrastructure.
Industry Context
Celebrity and entertainment IP are becoming increasingly prominent within online casino content.
As competition for lobby visibility intensifies, suppliers are using recognisable cultural assets to create stronger product identities.
The Kerma-BGaming partnership reflects that wider convergence between entertainment and gaming.
Next Steps and Impact
BGaming will continue distributing Snoop Dogg Dollars throughout 2026 under the Kerma Games x BGaming branding.
At the same time, both businesses will explore ways to extend their relationship beyond the current agreement.
For Kerma, the partnership expands the reach of its celebrity-led strategy, while BGaming adds differentiated entertainment IP to its international distribution network.
Editó: @fonta
