BETBY Strengthens Polish Presence Through Landmark Lebull Partnership
Poland.- 14 October 2026 | www.zonadeazar.com BETBY, an international provider of sports betting technology solutions, has announced a strategic partnership with Lebull, an established B2C betting operator in Poland’s regulated market.
Under the agreement, Lebull will integrate BETBY’s sportsbook technology, extensive betting content, advanced functionalities and comprehensive managed trading services.
The partnership represents another milestone in BETBY’s Polish expansion, following its entry into the country through an agreement with Betters in September 2026.
Technology Integration Without Replacing the Frontend
One of the partnership’s key features is that Lebull will retain its existing frontend while incorporating BETBY’s sportsbook technology into its infrastructure.
This modular integration model enables the operator to preserve the familiar interface and customer journey already established with its players.
Lebull will therefore be able to strengthen its sports betting capabilities without replacing its entire commercial platform.
The solution also allows BETBY’s technology to be adapted to the operator’s existing business requirements and product strategy.
Comprehensive Sportsbook Coverage
Through the integration, Lebull will gain access to BETBY’s extensive sports betting ecosystem.
The solution includes:
- Broad coverage of international sporting events.
- Extensive betting markets and options.
- Advanced operational management tools.
- Customised market creation.
- Content tailored to Polish player preferences.
These capabilities will allow Lebull to develop a more flexible sportsbook offering and respond to customer demand across different sporting disciplines.
24/7 Trading and Risk Management
A central component of the partnership is the integration of BETBY’s managed trading services.
The supplier will provide specialist support through its dedicated in-house trading team.
Key features include:
- 24/7 risk management services.
- Artificial intelligence-driven analytical solutions.
- Continuous monitoring of betting markets.
- Bespoke market creation for different events.
- Specialist operational assistance.
These services are designed to strengthen Lebull’s sportsbook management capabilities and support operational efficiency.
Betby Games Expands Esports Offering
The agreement also includes Betby Games, BETBY’s proprietary esports betting solution.
The product features more than 40 titles, including exclusive concepts and games designed for specific regional audiences.
Its integration will enable Lebull to broaden its betting content throughout the year.
One of the main objectives is to complement traditional sports betting with esports products that maintain activity during quieter periods between major football, basketball and handball competitions.
Statements From Stefanos Karakidis
Stefanos Karakidis, Director of Business Development at BETBY, described the Lebull partnership as an important milestone in the company’s expansion across Poland.
He explained that the agreement demonstrates the flexibility of BETBY’s technology and its ability to support different operating models.
Karakidis also emphasised the importance of managed trading services, which provide operators with specialist support beyond the technology itself.
He highlighted the combination of continuous risk management, artificial intelligence and operational expertise as a key advantage for Lebull.
Statements From Konrad Łabudek
Konrad Łabudek, CEO of Lebull, explained that maintaining a familiar and consistent customer experience was one of the operator’s main priorities.
He highlighted BETBY’s combination of advanced sportsbook technology, flexible functionality and specialist expertise in trading and risk management.
Łabudek also praised the breadth and quality of the supplier’s betting content and the opportunities it creates to develop a differentiated sportsbook offering.
He described the partnership as an important step towards further strengthening Lebull’s position in the Polish market.
BETBY’s Second Partnership in Poland
The agreement with Lebull follows BETBY’s official entry into the Polish market just a few weeks earlier.
In September 2026, the supplier announced its first local partnership with Betters, which integrated BETBY’s complete sportsbook solution and Betby Games content.
The new collaboration expands BETBY’s commercial network and strengthens its presence in a regulated Central European jurisdiction.
The company aims to establish sustainable partnerships with recognised local operators while adapting its solutions to individual market requirements.
Poland as a Strategic Market
Poland represents an important jurisdiction within BETBY’s European expansion strategy.
The country’s betting industry includes established local operators competing through technology platforms, sports content and services tailored to domestic player preferences.
The integration of managed trading, risk management and artificial intelligence allows operators to strengthen their capabilities without necessarily replacing their existing commercial systems.
Within this environment, BETBY aims to position itself as a technology partner for businesses seeking to enhance sportsbook performance and diversify their betting content.
Next Steps and Impact
The partnership between BETBY and Lebull represents another step in the supplier’s expansion within Poland’s regulated sports betting market.
The integration will enable Lebull to strengthen its sportsbook infrastructure, introduce more than 40 Betby Games titles and access specialist trading and risk management services.
At the same time, the operator will preserve its existing frontend and familiar customer experience.
For BETBY, the agreement expands its commercial presence following its recent market entry and demonstrates the flexibility of its modular technology model.
Both companies intend to develop their partnership over the long term, focusing on content localisation, operational efficiency and continued growth in Poland.
Editó: @fonta
