Imagine Live Partners with Microgame to Reach 35+ Italian Operators
Italy.- 23 October 2026 | www.zonadeazar.com Imagine Live, the international live casino content provider, has announced a strategic partnership with Microgame, one of Italy’s leading gaming services providers.
Announced on 21 October 2026, the agreement marks Imagine Live’s first integration with an aggregator in the Italian market and will make its live dealer games and original entertainment formats available to more than 35 licensed operators.
The partnership strengthens Imagine Live’s European presence while expanding commercial opportunities for both companies within Italy’s regulated gambling market.
Microgame Expands Imagine Live’s Distribution
Microgame operates an established network of gaming operators across Italy’s online and retail sectors.
Through the integration, Imagine Live will distribute its content using Microgame’s existing technological infrastructure, providing operators with access to its portfolio.
Key benefits of the agreement include:
- Access to more than 35 licensed Italian operators.
- Distribution of live casino games.
- Availability of original game show formats.
- Technology integration through Microgame’s platform.
- Increased commercial reach for Imagine Live in Italy.
The arrangement enables partner operators to expand their content offering without requiring separate integrations with the supplier.
Blackjack Italiano: Content Developed for Local Players
One of the main products included in the partnership is Blackjack Italiano, a title developed specifically for Italian audiences.
The game features native Italian-speaking dealers and a presentation designed around local player preferences.
This approach forms part of Imagine Live’s wider localisation strategy, which adapts its gaming content and studio environments to the characteristics of individual markets.
The provider views tailored gaming experiences as an important element of its international growth strategy.
Land of Ra and Roulette Rouge Reach New Operators
Alongside Blackjack Italiano, the integration will make additional titles from Imagine Live’s portfolio available to Microgame’s operator network.
These include:
- Land of Ra: an original live casino entertainment format.
- Roulette Rouge: one of Imagine Live’s distinctive titles.
- Blackjack: different live dealer variations.
- Roulette, baccarat and poker: traditional live casino products.
The expanded catalogue will enable Microgame’s partners to diversify their gaming platforms and introduce additional entertainment options.
Comments from Imagine Live and Microgame
Nadiya Attard, Chief Commercial Officer at Imagine Live, described Italy as a market offering significant growth potential.
She explained that partnering with Microgame as the company’s first Italian aggregator represents an important step towards expanding its distribution.
Attard also highlighted Imagine Live’s investment in developing content tailored to different audiences and the opportunity to reach a much larger network of Italian operators.
Meanwhile, Francesco Cuzzupoli, Gaming & Sales Director at Microgame, welcomed the addition of Imagine Live’s portfolio.
He particularly highlighted the quality of the provider’s original game shows and locally developed content, describing them as a strong fit for the Italian market.
Expansion Across Regulated Markets
The partnership comes amid increasing demand for specialised live casino content across regulated European jurisdictions.
Imagine Live has established distribution partnerships and production projects in several markets, including Romania and Sweden.
Founded in 1999, Microgame has developed an established position as a technology provider and content aggregator for Italian operators.
Its infrastructure supports third-party game distribution and technology services within the market regulated by Italy’s Customs and Monopolies Agency (ADM).
Industry Impact and Next Steps
The agreement will enable Imagine Live to strengthen its position in Italy and expand the commercial reach of its gaming portfolio.
For Microgame, the integration provides an opportunity to introduce new content and offer additional variety to its operator partners.
The partnership highlights the importance of technology aggregators as distribution channels for international iGaming suppliers, particularly in regulated markets.
Content localisation and B2B partnerships will remain important drivers of live casino expansion across Europe.
Editó: @fonta
