Scientific Games to Showcase Innovations at World Lottery Summit 2026
United States.- 5 November 2026 | www.zonadeazar.com Scientific Games has announced plans to showcase its latest gaming products, technology and digital solutions at the World Lottery Summit 2026, taking place from 9 to 12 November in Sydney, Australia.
Under the theme Powering Possibilities, the company will demonstrate how physical products, digital platforms and data analytics can be integrated to create connected omnichannel player experiences.
The event will bring together lottery executives, product managers and technology specialists from more than 75 countries.
Connecting Retail and Digital Lottery Experiences
Scientific Games will focus its presentation on connecting traditional retail and digital channels.
Its showcase will demonstrate solutions supporting the player journey, from discovering a product to purchasing, playing and maintaining engagement with the lottery brand.
The exhibition will combine instant games, loyalty programmes, customer relationship management systems, personalised marketing and retail technology.
The company aims to demonstrate how these capabilities can support responsible lottery growth.
Innovations in Instant Games
Featured products will include Pop N’ Paks, Advent calendars and specialty scratch games offering interactive prize reveals.
Scientific Games will also showcase holographic and foil enhancements alongside PlayPak packaging, designed to create distinctive physical gaming experiences.
Another featured solution will be Scratch Connect, which extends physical scratchcards into digital entertainment.
The technology can also introduce players to loyalty programmes and create additional engagement opportunities beyond the initial retail purchase.
More Than 100 Licensed Brands
The company will showcase part of its portfolio of more than 100 licensed brands, used to develop games across retail and digital channels.
Featured properties will include:
- FAST & FURIOUS
- FRIDA KAHLO
- MONOPOLY
- UNO
These brands will be represented through different physical and digital gaming formats.
Scientific Games also announced that a new MONOPOLY eInstant game, developed by SG Studios, will be introduced soon.
Digital Games and Player Engagement
Scientific Games’ digital gaming portfolio is available in more than ten languages, featuring different mechanics, themes and licensed content.
At the summit, the company will demonstrate how its loyalty and CRM solutions use real-time data to personalise player communications.
These systems connect retail and online interactions, helping lotteries build stronger customer relationships.
The offering also includes creative development, production services and marketing campaigns supporting lottery operators.
Technology to Modernise Lottery Retail
Scientific Games will showcase several solutions designed to improve the sale and management of lottery products.
Highlights include:
- SCiQ: an ecosystem combining digital menu boards, sales insights and secure instant-game dispensing.
- WAVE: a family of clerk-operated terminals designed to support fast and convenient transactions.
- PlayCentral Powered by SCiQ: self-service terminals featuring personalised recommendations through GameChoice, artificial intelligence and advanced analytics.
- ScreenPlay: new animated digital instant-win games for self-service terminals.
These technologies aim to expand purchasing options and improve operational efficiency across retail environments.
Beth Bresnahan Highlights Player-Focused Innovation
Beth Bresnahan, Chief Communications & Brand Officer at Scientific Games, emphasised that the company’s approach to innovation begins with understanding player preferences.
She explained that its World Lottery Summit presentation will demonstrate how new ideas can be transformed into connected experiences across retail and digital channels.
Bresnahan also highlighted the potential for these solutions to strengthen player relationships and create new opportunities for responsible growth.
Industry Impact and Next Steps
Scientific Games’ participation in World Lottery Summit 2026 reflects the increasing importance of integrating technology, data and digital experiences within the international lottery industry.
The combination of instant games, licensed brands, CRM tools and intelligent retail terminals represents a strategy focused on modernising lottery operations.
With digital solutions available in more than ten languages, a portfolio of over 100 licensed brands and new self-service technologies, Scientific Games aims to reinforce its position as a comprehensive provider of omnichannel lottery solutions.
The showcase will take place from 9 to 12 November 2026 at the International Convention Centre in Sydney.
Edited by: @fonta
