Sports Betting: The Rise of NBA and Basketball Predictions in Brazil
Brazil – March 28, 2025 | www.zonadeazar.com Data from Ibope Repucom, a major sports marketing research institution, shows that the number of Brazilians with a high interest in basketball grew from 28.3 million to 31.2 million in 2024. Other studies could add even more striking data here, but the fact remains that basketball and the NBA are experiencing significant growth in Brazil.
Along with them, sports betting is also one of the most important phenomena—if not the most important—of this decade in the country. With basketball being one of the most popular sports in Brazil, it is only logical that NBA and other league predictions would also grow. And that is exactly what is happening. We will discuss this topic further below.
What Drove the Rise of Sports Betting in Brazil?
Before linking basketball, the NBA, and sports betting, it is essential to understand the betting landscape on its own. In short, the relationship between this activity and regulation helps us analyze its growth.
Since 2025, the only betting sites allowed in Brazil are those with the bet.br domain. All others are either excluded or continue trying to operate through legal loopholes. However, even with the exclusion of thousands of companies due to this regulation, the market continued to grow.
Research has shown that the “bet.br” domain was the second most visited in the country in January 2025, indicating a high volume of betting. Additionally, sports sponsorships have continued, to the point where all major football clubs in the country (and some in the NBB) have direct partnerships with betting companies.
As a secondary effect, websites dedicated to sports betting topics, including NBA predictions, have grown. A good example is the website Vai Apostar, launched in 2025, in the midst of this regulatory scenario. It offers basketball betting tips and evaluates the country’s major platforms, identifying their strengths and weaknesses.
In summary, since legalization in 2018—which allowed foreign sites to operate in the country—the growth of betting companies has been enormous. In 2020, during the pandemic, it expanded even further. The regulation process, which began at the end of 2023 and was finalized in 2025, was merely the final step in securing the success of the betting industry.
Editor: @_fonta | www.zonadeazar.com