Altenar Appoints Nicolás Seccatore to Drive Latin American Expansion
Isle of Man.- 6 November 2026 | www.zonadeazar.com Altenar has appointed Nicolás Seccatore as Sales Manager for Latin America, strengthening its commercial team as the sportsbook technology provider continues expanding across the region.
The appointment forms part of Altenar’s international growth strategy, with a focus on establishing new partnerships with tier-one operators and major regional brands.
New Commercial Responsibilities
In his new position, Seccatore will help lead Altenar’s business development activities across Latin American markets.
His responsibilities will focus on identifying commercial opportunities, establishing strategic partnerships and supporting operators in their growth plans.
The company highlighted his experience in commercial strategy and sportsbook operations as an important contribution to developing relationships with existing and prospective partners.
Partnerships with Leading Operators
A central objective of the appointment is to expand Altenar’s presence among major gambling operators.
The strategy will prioritise commercial agreements with established businesses and recognised brands across Latin America.
Altenar believes that understanding the regulatory and commercial characteristics of individual markets is essential to building sustainable partnerships.
Sportsbook Technology for Latin America
The company provides a sportsbook platform featuring management and analytical tools designed to support operator performance.
Its principal capabilities include:
- Flexible trading tools to manage sportsbook operations.
- Detailed player-level insights to support commercial decisions.
- Customised betting experiences tailored to operator requirements.
- Management solutions designed to optimise margins and maintain operational stability.
These capabilities form part of the technology offering Altenar intends to expand across Latin America.
Diego Salas Welcomes the Appointment
Diego Salas, Sales Director at Altenar, welcomed Seccatore’s appointment.
He highlighted the new Sales Manager’s understanding of Latin American markets and experience in sportsbook operations as valuable additions to the company’s commercial capabilities.
Salas also emphasised the role Seccatore will play in establishing further partnerships throughout the region.
Nicolás Seccatore Outlines His Priorities
Nicolás Seccatore expressed enthusiasm about joining Altenar during its regional expansion.
He explained that growing across Latin America requires an understanding of each country’s market dynamics, the ability to navigate different regulatory challenges and close alignment with operators’ commercial objectives.
Seccatore also highlighted his intention to use his regional experience to help partners strengthen their market positions and achieve sustainable growth.
Navigating Latin America’s Regulatory Landscape
Altenar’s expansion takes place across markets with different regulatory frameworks.
Licensing requirements, compliance obligations and commercial conditions vary considerably between jurisdictions.
Against this background, the appointment of an executive with regional experience aims to support the development of partnerships suited to individual market requirements.
Industry Impact and Next Steps
Nicolás Seccatore’s appointment strengthens Altenar’s strategy of expanding its commercial presence in Latin America through relationships with established operators.
The company aims to combine its sportsbook technology with stronger business development capabilities and local market expertise.
With Seccatore supporting new commercial initiatives, Altenar is seeking to reinforce strategic partnerships and consolidate its growth across Latin America’s sports betting markets.
Edited by: @fonta
