Peter & Sons Enters Lithuania Through Partnership with Betsson
Lithuania.- 6 November 2026 | www.zonadeazar.com Peter & Sons has announced its entry into Lithuania’s regulated iGaming market through a strategic partnership with Betsson, one of the leading international online betting and casino operators.
The agreement introduces a selection of the developer’s slot titles to Betsson’s Lithuanian online casino offering.
The launch marks another step in Peter & Sons’ European expansion and strengthens an existing commercial relationship between the two companies.
New Games Available in Lithuania
The integration includes several titles from the Peter & Sons portfolio.
Featured games include:
- Ghost Father Awakened
- Zombie Road
- Barbarossa: Dragon Empire
These slots are recognised for their distinctive visual design, original characters and engaging gameplay mechanics.
Their introduction allows Betsson to expand its digital casino portfolio and offer additional entertainment options to Lithuanian players.
An Existing Partnership Expands
The agreement does not mark the beginning of the relationship between Peter & Sons and Betsson.
The companies already collaborate across other international markets, making the Lithuanian launch an extension of their existing partnership.
This strategy enables the supplier to enter new jurisdictions through established operators, benefiting from their commercial infrastructure and local market knowledge.
For Betsson, the integration provides an opportunity to diversify its portfolio with content from a specialist game developer.
Betsson Strengthens Its Lithuanian Presence
Betsson has an established history in Lithuania’s online gambling market.
The group entered the country in 2016 through its acquisition of TonyBet, which subsequently operated under the Betsafe brand.
In June 2025, the company transitioned its Lithuanian operations to the international Betsson brand.
The rebranding formed part of its wider strategy to unify its commercial identity and strengthen brand recognition across regulated markets.
The integration of Peter & Sons further expands its local online casino offering.
Peter & Sons Highlights Partnership Value
Yann Bautista, Founder and Commercial Director at Peter & Sons, welcomed the launch.
He explained that entering Lithuania combines two central objectives of the company’s growth strategy: expanding into a new regulated market and strengthening its relationship with an established operator.
Bautista also highlighted Betsson’s international reputation and strong local presence as important factors in bringing the studio’s games to Lithuanian players.
Betsson Focuses on Original Gaming Content
Aurimas Silys, Managing Director at Betsson, welcomed the addition of Peter & Sons to the operator’s casino portfolio.
He highlighted the studio’s distinctive art direction, original themes and engaging game mechanics.
Silys also explained that the partnership will expand the variety of high-quality content available to Lithuanian customers.
The agreement forms part of Betsson’s ongoing strategy of strengthening its online casino offering.
Lithuania Offers a Strategic Regulated Market
Lithuania operates a regulated framework for online betting and casino gaming, based on licensing and supervision of authorised operators.
This environment provides opportunities for international suppliers seeking to expand their presence across the Baltic region.
Founded in 2019 and operating from Barcelona and Yerevan, Peter & Sons continues expanding its distribution through partnerships with established operators and technology platforms.
The Lithuanian launch adds another regulated jurisdiction to its international network.
Industry Impact and Next Steps
The partnership strengthens Peter & Sons’ European presence while expanding Betsson’s digital entertainment portfolio in Lithuania.
The agreement also highlights the importance of existing commercial relationships in facilitating entry into new regulated markets.
With titles including Ghost Father Awakened, Zombie Road and Barbarossa: Dragon Empire, Peter & Sons is establishing its presence in Lithuania through Betsson and reinforcing its international expansion strategy.
The collaboration creates further opportunities for both companies to develop their commercial relationship and introduce additional content to Lithuanian players.
Edited by: @fonta
