Evoplay Promotes Diana Larina to Chief Marketing Officer
U.K.– May 13, 2026 – www.zonadeazar.com Evoplay announces the promotion of Diana Larina to the position of Chief Marketing Officer (CMO), reinforcing the company’s global growth and brand positioning strategy within the international iGaming industry. Larina had previously led the company’s marketing division and now assumes a broader executive role.
Overview
The promotion of Diana Larina represents another strategic move for Evoplay, one of the companies that has significantly strengthened its international presence in recent years through commercial expansion, product innovation and brand positioning.
Larina brings more than seven years of marketing experience and previously led the company’s brand marketing, performance marketing and product marketing teams.
The appointment comes at a time when iGaming companies are increasingly strengthening executive structures capable of integrating marketing, acquisition, branding and expansion strategies across highly competitive and regulated markets.
Details / Context
Before becoming CMO, Diana Larina served as Head of Marketing at Evoplay, playing an active role in omnichannel strategies, global campaigns and product launches across multiple international markets.
Over the past year, Larina has also increased her visibility within the industry through interviews, podcasts, conferences and leadership panels focused on marketing, innovation and leadership in iGaming.
Evoplay has been heavily investing in strategies centred around user experience, engagement and community-building, combining marketing, gamification and new digital interaction formats.
The company continues expanding its presence in regulated markets, particularly across Latin America and Brazil, where it recently announced new strategic partnerships.
Market Impact
The promotion of specialised marketing executives reflects a growing trend across the iGaming industry, where branding and commercial departments are gaining increasing strategic importance.
Companies are seeking differentiation not only through products and content, but also through user experience, brand storytelling and sustainable engagement strategies.
The continued expansion of regulated markets is also increasing demand for executive structures capable of integrating performance, creativity, compliance and international growth under a unified vision.
The evolution of marketing in iGaming is being driven by greater professionalisation, data-driven strategies, artificial intelligence and real-time personalisation.
Future Perspective
With Diana Larina as its new CMO, Evoplay aims to continue strengthening its global presence while accelerating new initiatives related to positioning, engagement and international expansion.
The company maintains a strategy focused on innovation, player experience and community-building as it continues expanding within regulated markets.
The move also highlights the growing importance of female leadership in strategic executive positions across the global iGaming industry.
🔗 Edited by: @_fonta www.zonadeazar.com
