Zona de Azar Brazil – Brazil: Puma Takes Nike’s Place and Will Be the Official Ball of the Premier League

Brazil.- 18th March 2025 www.zonadeazar.com From the 2025/2026 season, the Premier League will have its official balls produced by Puma, thus ending a 25-year partnership with Nike. The agreement between the competition and the American brand began in the 2000/2001 season.

On Puma’s side, the brand will further strengthen its presence on English soil. The German company is currently the sponsor of Manchester City and has Kai Havertz (Arsenal), James Maddison (Tottenham), Harry Maguire (Manchester United), Jordan Pickford (Everton) and Marc Cucurella (Chelsea) as ambassadors.

According to the official Premier League press release, Puma will also be involved in various initiatives, from supporting community soccer programs that encourage the development of talent at grassroots level, to high-impact marketing campaigns and events, such as the Premier League Summer Series, which will be held in the United States in July.

“We are delighted to welcome Puma as the official ball supplier to the Premier League. Puma has a proud history of involvement in soccer over many years, and we look forward to seeing the new ball used in all our matches from this summer. Its global reach and commitment to excellence align with our values, and we are excited to work together on a number of projects to boost the incredible work being done in communities and inspire fans around the world,” said Richard Masters, CEO of the Premier League.

“The agreement with the Premier League, the world’s most watched soccer league, is an important step in Puma’s brand elevation strategy. We look forward to bringing our performance technology to the forefront of the game and connecting with many fans around the world. With the Puma ball in the spotlight during every match in this incredible league, we will create unforgettable moments for players and fans alike,” added Arne Freundt, CEO of Puma.

According to the Premier League itself, the competition is broadcast to approximately 900 million homes in 189 countries. With this vast reach, Puma hopes to increase both brand awareness and engagement, offering experiences for fans, athletes and communities.

Edited by: @MaiaDigital www.zonadeazar.com