Zona de Azar Brazil – Brazil: Sportingbet to Sponsor CazéTV for Brasileirão 2025 Broadcasts

Brazil.- 19th March 2025 www.zonadeazar.com Sportingbet, the sports betting company, has announced its sponsorship of CazéTV for the Campeonato Brasileiro 2025 broadcasts. As it has done with Palmeiras and the NBA, the company is expanding its operations in the national sports scene. The partnership between the two companies is valid for the entire edition of the championship.

The agreement guarantees brand exposure during the 38 rounds of the competition, with live broadcasts. In addition, there will be an exclusive 10-minute pre-match show and real-time forecast updates. The production of exclusive content aims to capture viewers’ attention by offering an interactive experience. Dimitri Araújo, Marketing Director of Sportingbet, expressed his enthusiasm for the partnership. ‘We are delighted to work with a company that shares our values and passion for sport.

CazéTV is known for its relaxed and engaging language and we look forward to delivering exciting and unforgettable moments for fans during Campeonato Brasileiro broadcasts.

We are even looking forward to collaborating on a pre-match programme that will further raise the expectations of football fans. Lots of new content to come. Stay tuned.

Ricardo Souto, Head of Advertising Sales at CazéTV, also commented on the deal. ‘It will be amazing to have the privilege of working with Sportingbet on a project as important as the Brasileirão.

The production of content with the brand will undoubtedly have an impact on our audience, made up of all football fans and always engaged. We are convinced that the deliveries will be connected to Sportingbet’s objectives with Brazilian football.’

The partnership will make its debut on 30 March, during the first match of the Brasileirão. Consequently, this event marks the beginning of a new stage, uniting trust, innovation and passion for the sport.

Edited by: @MaiaDigital www.zonadeazar.com