Zona de Azar USA – PGA of America Partners with AGA for Responsible Gambling Campaign
USA.- May 09, 2024 www.zonadeazar.com With the upcoming PGA Championship taking place May 16-19, the PGA of America and American Gaming Association (AGA) have partnered to promote AGA’s Have a Game Plan. Bet Responsibly. public service campaign.
The partnership will feature co-branded responsible gaming content, educational materials and strategic activations across PGA of America’s digital and social platforms. Have a Game Plan was launched in 2019 and brings legal gaming operators, sports teams, leagues, media companies and other organizations together around a common consumer education message.
“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettors across the country,” AGA VP of Strategic Communications Joe Maloney said.
“Together, we’re driving the message home: set a budget, stick to it and wager responsibly.”
Have a Game Plan focuses on core principles such as setting a budget and knowing when not to go over, keep betting social and as a form of entertainment, know the odds and always play with legal, regulated operators. Other leagues that have partnered with the campaign include the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA.
“As the PGA of America welcomes ESPN Bet as the official sports betting sponsor of the 106th PGA Championship, it is core to our values to ensure golf fans have the right tools in their bag to bet responsibly,” PGA of America CCO Jeff Price said.
“Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.”
It was recently announced that Penn Entertainment and the PGA of America have reached a multi-year partnership to make ESPN Bet the official betting sponsor of the PGA Championship through 2026. The PGA Championship will become the first major golf tournament to have an official sports betting sponsor.
Edited by @pererarte www.zonadeazar.com