FIFA Appoints Stats Perform as Exclusive Betting Data and Streaming Partner
International.– 14 January 2026 – www.zonadeazar.com FIFA has signed a landmark multi-year partnership with Stats Perform, appointing the global AI sports data firm as its first-ever official distributor of betting data and related live streaming rights, starting with the 2026 FIFA World Cup™ and extending across major FIFA competitions through 2029.
Overview
The agreement marks a fundamental evolution in how official football data and content integrate with licensed sports betting operators. Stats Perform’s RunningBall and Opta teams will collect and distribute ultrafast official betting data, player statistics, live scores and tracking tools to authorised sportsbooks worldwide. Additionally, the partnership includes distribution of official live match streams to licensed operators via the company’s AI-driven Bet LiveStreams service in selected markets.
Details & context
Covering all 104 matches of the expanded FIFA World Cup 2026™, the deal spans a portfolio including the 2027 Women’s World Cup, the 2028 Futsal World Cup, youth tournaments and the Intercontinental Cup through to 2029. Data feeds will support modelling, trading and in-play services, while statistics and live match insights enhance fan experience and integrity monitoring.
Sector subthemes:
• Official data as cornerstone for regulated betting products
• Enhanced in-play engagement with verified streaming
• Integrity reinforcement via sanctioned data sources
• Global expansion of licensed content across competitions
• Commercial synergies between sports bodies and betting operators
Forward outlook
By institutionalising official data distribution, FIFA reinforces control, transparency and quality in global betting markets. Operators will benefit from standardised, high-integrity data and streaming tools, potentially raising the bar for consistency in how major sporting events intersect with regulated wagering ecosystems worldwide.
🔗 Edited by: @_fonta www.zonadeazar.com