SOFTSWISS Highlights Prediction Markets Growth In iGaming
Brazil.– May 19, 2026 – www.zonadeazar.com SOFTSWISS released a new strategic report examining prediction markets and their growing impact on the global iGaming industry. The study analyses the rapid expansion of the segment, the international regulatory landscape and the commercial opportunities for operators seeking to integrate predictive products into traditional betting ecosystems.
Overview
The report, titled “Prediction Markets: From Trading to Betting”, explores the historical evolution of prediction markets, from early political betting models to modern digital platforms now processing billions of dollars in monthly volume.
According to SOFTSWISS, the rapid expansion of platforms such as:
- Kalshi,
- Polymarket,
- and emerging hybrid models,
is transforming prediction markets into one of the most significant trends within the global betting industry.
The study also highlights that traditional sportsbook operators are increasingly viewing the segment as a strategic opportunity for:
- acquiring new audiences,
- increasing engagement,
- expanding product portfolios,
- and improving user retention.
Details / Context
The SOFTSWISS research analyses:
- the regulatory status of prediction markets across multiple regions,
- operational models,
- user behaviour,
- and the integration of predictive markets into the broader iGaming ecosystem.
The report draws on data from:
- Dune,
- Keyrock,
- TRM Labs,
- and Blask,
alongside demand studies covering markets such as: - the United States,
- the United Kingdom,
- Ireland,
- Australia,
- and Canada.
According to the company, prediction markets are attracting a user profile different from traditional sports bettors:
- more focused on global events,
- scenario analysis,
- politics,
- economics,
- technology,
- and cultural trends.
SOFTSWISS also notes that segment growth is being driven by:
- continuous 24/7 activity,
- fintech integration,
- AI-powered forecasting,
- gamification,
- and convergence between trading and betting.
In addition, the company has already launched its own B2B solution named “SOFTSWISS Prediction Markets”, built around a fixed-odds model and integrated into the company’s sportsbook ecosystem.
Impact
The report reinforces growing perceptions that prediction markets could become one of the biggest structural shifts within iGaming over the coming years.
The convergence between:
- sportsbooks,
- fintech,
- digital trading,
- AI,
- and entertainment platforms,
is beginning to redefine the traditional concept of online betting.
At the same time, the segment’s expansion is generating major regulatory debates across multiple jurisdictions, particularly regarding:
- legal classification of products,
- licensing,
- taxation,
- compliance,
- and consumer protection.
Markets such as the United States and Europe are already facing disputes between state regulators, financial authorities and traditional operators over whether prediction markets should be treated as:
Operators are also increasingly viewing prediction markets as tools for:
- retention,
- cross-selling,
- and expanding audiences beyond the traditional sportsbook user base.
Future Perspective
SOFTSWISS believes prediction markets will gradually move beyond experimental status and become increasingly integrated into the core global iGaming ecosystem.
With FIFA World Cup 2026 approaching and regulated betting markets continuing to expand, industry experts expect:
- stronger integration between sportsbooks and prediction markets,
- increased use of predictive AI,
- data-driven personalisation,
- and expansion of hybrid experiences combining trading and digital entertainment.
The industry’s key challenge will remain balancing:
- innovation,
- compliance,
- regulation,
- consumer protection,
- and competitiveness against offshore markets.
Increasingly, the future of betting appears to be evolving toward an environment where:
- prediction,
- data,
- analysis,
- entertainment,
- and financial participation,
coexist within the same digital experience.
🔗 Edited by: @_fonta www.zonadeazar.com
