Polla Chilena Condemns Online Betting Advertising
Chile.– May 19, 2026 – www.zonadeazar.com Polla Chilena de Beneficencia has filed a formal complaint before Chile’s Advertising Ethics Council (Conar) against advertising agencies and audiovisual production companies involved in campaigns promoting online betting platforms. The move represents a new escalation in the regulatory dispute between state operators and the offshore betting ecosystem.
Overview
The action promoted by Polla Chilena de Beneficencia targets:
- advertising agency Ampfy,
- and production companies Enelblanco.TV, Draff.tv and PartnerProd.cl,
for participating in campaigns linked to online betting brands such as: - Coolbet,
- Jugabet,
- Betano,
- and Rojabet.
According to the complaint, the advertising pieces allegedly violated the Chilean Advertising Ethics Code, particularly regarding:
- underage targeting,
- gambling normalisation,
- lack of warnings,
- and indirect promotion of betting operators considered illegal in Chile.
Details / Context
The complaint specifically identifies the role played by each company within the campaigns.
In the case of Enelblanco.TV, the filing questions a Coolbet commercial featuring former goalkeeper Claudio Bravo and a corporate mascot in scenes involving a minor.
Draff.tv is accused of producing an animated spot for Jugabet using video-game-style aesthetics, which — according to the complaint — may seek to attract younger audiences while minimising the gambling component.
Meanwhile, Ampfy allegedly participated in Betano campaigns broadcast on sports channels showing people placing bets through mobile devices in everyday situations, which the complaint describes as gambling “normalisation”.
PartnerProd.cl was linked to television campaigns for Rojabet featuring football broadcasts and real-time betting odds graphics.
The production companies responded by arguing that:
- their role was strictly technical,
- they acted under contractual instructions,
- and they had no control over the campaigns’ final distribution.
Impact
The offensive significantly expands the legal strategy pursued by Polla Chilena de Beneficencia against the online betting ecosystem.
Until now, most legal actions had primarily focused on:
- offshore operators,
- internet service providers,
- and payment processors.
Now, the focus is increasingly shifting toward:
- creative agencies,
- audiovisual producers,
- media distribution,
- and advertising supply chains.
The conflict also reflects a broader debate across Latin America concerning:
- betting advertising limits,
- youth exposure,
- digital regulation,
- and third-party responsibility within the gaming ecosystem.
Chile remains one of the region’s most contentious betting markets due to the absence of dedicated online gambling regulation and the continued growth of offshore operators.
Future Perspective
Regulatory pressure on online betting advertising is likely to intensify further across Chile during 2026.
Ahead of FIFA World Cup 2026, authorities, state lotteries and regulators appear increasingly prepared to:
- tighten advertising controls,
- reinforce digital blocking measures,
- restrict campaigns targeting minors,
- and expand legal responsibilities across the broader betting advertising ecosystem.
The case could also become a regional precedent regarding:
- agency accountability,
- advertising ethics,
- creative compliance,
- and regulatory boundaries for digital gambling campaigns across Latin America.
🔗 Edited by: @_fonta www.zonadeazar.com
