Codere Online Expands World Cup Campaign with Six New Advertising Spots
Spain.- 16 July 2026 www.zonadeazar.com Codere Online has expanded its FIFA World Cup 2026 campaign by launching six new advertising pieces under the slogan “For Experience, Codere”. The campaign is designed to strengthen the brand’s connection with Spanish audiences by combining sporting milestones with everyday situations that highlight the company’s more than 40 years of experience.
News Details
Each new advertisement tells a humorous story that naturally links Codere’s sportsbook and online casino products with memorable moments from Spanish sporting culture. The central message is that after more than four decades in the industry, no outcome should be considered impossible.
The campaign recalls iconic events familiar to several generations of Spanish sports fans while reinforcing Codere’s position as one of the country’s longest-established gaming brands. The creative assets have been produced for television, digital media and radio.
The campaign was developed in partnership with creative agency Officer & Gentleman, which continues to support Codere Online’s branding strategy in Spain.
Industry Context
The 2026 FIFA World Cup has become one of the gaming industry’s most important marketing platforms, with licensed operators investing heavily in brand awareness and customer engagement campaigns throughout the tournament.
Codere’s latest initiative reinforces its long-standing positioning around experience and brand heritage within Spain’s regulated online gaming market.
Statements
MatĂas OyarzĂşn, Creative Manager at Codere Online, said:
“The company has spent more than four decades alongside Spanish sports fans, giving us the legitimacy to speak about the Codere Experience with a capital E.”
He added:
“This close and relatable campaign not only strengthens our connection with audiences but also reinforces our position as the betting and online casino brand people have known for years.”
Next Steps or Impact
The six new creative pieces will remain part of Codere Online’s World Cup campaign throughout the tournament, supporting the operator’s brand visibility across multiple media channels in Spain.
Edited by: @_fonta
