Genius Sports Enters Prediction Markets with Kalshi and Polymarket
United States.- 7 August 2026 | www.zonadeazar.com Genius Sports has formally entered the prediction-markets sector through separate agreements with Kalshi and Polymarket, two regulated United States platforms.
The partnerships will introduce official real-time sports data, integrity services, marketing support and audiovisual content covering selected competitions.
News Details
Under its agreement with Polymarket, Genius Sports will provide official real-time event data, competition-integrity services and exclusive live streams for selected sporting events.
The partnership includes content from Italy’s Serie A for United States audiences. Live broadcasts may be presented alongside related event contracts updated in real time.
Genius Sports will also support Polymarket’s digital marketing activity through media properties owned by Legend.
The collaboration will enable sporting leagues to monitor prediction-market activity and identify potentially irregular trading patterns.
Industry Context
The agreement with Kalshi covers the supply of real-time data across an extensive football portfolio.
Competitions included in the partnership comprise the English Premier League, Italy’s Serie A, Liga MX, Argentina’s Primera División and France’s Ligue 1.
Kalshi will also receive marketing, media-outreach and integrity support. The platform will participate in information-sharing frameworks operated by Genius Sports.
Both agreements reflect the increasing integration between official sports-data providers and prediction markets regulated by the Commodity Futures Trading Commission.
Genius Sports joins Sportradar, which also recently entered multi-year partnerships with Kalshi and Polymarket.
Statements
Ari Borod, President of Sports Business Development at Polymarket, said:
“Live streaming, official data and integrity infrastructure play an important role in establishing an engaging product that customers can depend on.”
Sean Conroy, Executive Vice-President of Rights and Partnerships at Genius Sports, stated:
“As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational.”
“By bringing together official data, live streaming, league intellectual property, integrity services and the reach of our Legend media network, we are helping Polymarket deliver a differentiated and trusted experience for sports fans across the United States.”
Adam Barrick, Head of Sports Partnerships at Kalshi, added:
“We are proud to partner with Genius Sports, with its proven track record in providing the highest-quality sports data and working alongside leagues to protect the transparency of sporting competitions.”
Next Steps or Impact
Both agreements take effect immediately and will apply to eligible Kalshi and Polymarket users within the United States.
The introduction of official data and integrity controls could improve the accuracy of contract creation and settlement while strengthening confidence among leagues, users and regulators.
The expansion also provides Genius Sports with a new source of growth within a sector that continues to increase its presence across the United States sports market.
EditĂł: @fonta
