GANHEI Returns to FIRST.bet as Sportsbook Technology Partner
Brazil.- 7 August 2026 | www.zonadeazar.com Brazilian betting brand GANHEI has renewed its partnership with FIRST.bet, which will once again serve as its sportsbook technology provider in Brazil.
The agreement will strengthen the operator’s betting proposition through a fully managed platform adapted to the technical, commercial and regulatory conditions of the local market.
News Details
GANHEI will gain access to FIRST.bet’s complete sportsbook solution, combining competitive pricing, extensive pre-match and live market coverage, localised trading and technology designed to support high-volume activity.
The platform will enable the operator to shape the betting experience around its own brand and customer preferences.
FIRST.bet will provide the underlying technology, trading management and operational support required to power the sportsbook.
Industry Context
Brazil’s betting market requires platforms capable of processing traffic peaks, maintaining stability during major sporting events and delivering a fast live-betting experience.
The renewed partnership seeks to address these conditions through technology already used by a range of operators in the country.
For GANHEI, the agreement provides an opportunity to improve customer acquisition and retention through greater market depth, speed and commercial flexibility.
The collaboration will also allow the brand to concentrate on positioning, customer relationships and growth while FIRST.bet manages the supporting infrastructure.
Statements
Tom Light, Founder and Chief Executive Officer of FIRST.bet, said:
“Brazil is one of the most demanding sportsbook markets in the world. Players compare odds, expect speed and depth, and will not tolerate a poor live-betting experience.”
“GANHEI understands those expectations and knows our technology first-hand. Its decision to return to FIRST.bet is a strong endorsement of the product we have built, and we are focused on helping the brand compete at the highest level.”
Raul Oliveira, Chief Executive Officer of GANHEI, stated:
“We know exactly what Brazilian players expect from a sportsbook: competitive odds, speed, stability and a strong live product.”
“We have worked with FIRST.bet before and know the quality of both the technology and the team behind it. This partnership gives GANHEI the product and flexibility we need to deliver a stronger experience and support our next stage of growth.”
Next Steps or Impact
GANHEI will use FIRST.bet’s technology to strengthen its sports betting product and improve its performance within Brazil’s regulated market.
The platform is expected to increase the brand’s competitiveness through wider event coverage, operational stability and a live-betting experience tailored to local customer expectations.
Editó: @fonta
