Zona de Azar UK – bet365 Signs Partnership Agreement with the Champions League

United Kingdom-  August 21, 2024 www.zonadeazar.com – bet365, the traditional betting house from England, made history by signing a partnership agreement with the Champions League, becoming the first company in the segment to secure a sponsorship deal with the world’s biggest club competition.

The agreement between UEFA and bet365 is valid for the next three seasons, from 2024/2025 to 2026/2027, and applies only to the men’s competition. The contract stipulates that the betting house’s brand will be displayed on LED panels during the games, in TV broadcasts, and on the digital channels of the Champions League, which will also feature various immersive activations.

“We are excited to welcome bet365 as the global official sponsor of the UEFA Champions League. bet365 is dedicated to enhancing the excitement of sports while promoting responsible gaming practices,” said Guy-Laurent Epstein, UEFA’s Marketing Director.

bet365 is the second company to sign an agreement with UEFA for this season’s Champions League, following Crypto.com’s deal with the European competition. In addition to these companies, Heineken, Pepsico, FedEx, Just Eat Takeaway, and Mastercard are also official sponsors of the Champions League.

“As the first sports betting brand to sponsor the UEFA Champions League, we are delighted to join a team of top-tier sponsoring brands,” concluded Alex Sefton, Chief Marketing Officer of bet365.

In Brazil, the betting house is one of the companies registered with SIGAP to operate in the country.

bet365, one of the largest betting houses in the world, is yet another company to apply for a license to operate in Brazil’s sports betting scene, through the Secretariat of Prizes and Betting of the Ministry of Finance. The request was made last Tuesday, the 14th, through its intermediary in Brazil.

Edited by: @_fonta www.zonadeazar.com