Zona de Azar Brazil – Brazil: Atlético-MG Will Not Renew Sponsorship with Betano

Brazil.- August 20, 2024 www.zonadeazar.com Atlético Mineiro, currently sponsored by the betting company Betano, is not expected to renew its contract with the company.

It’s worth noting that the club has had one of the most significant sponsorships in Brazilian football since January 2021.

However, the club is seeking better financial terms and is already in negotiations with other brands.

Galo’s goal is to at least match the annual amount of R$ 42 million paid by Betfair to Cruzeiro. Among the options considered are three other betting companies: Parimatch, Superbet, and Bet.bet.

Parimatch, for example, pays R$ 27.5 million per year to Botafogo. Meanwhile, Superbet, which sponsors Fluminense and São Paulo, pays R$ 42 million and R$ 52 million, respectively, to each of these clubs.

Bet.bet, on the other hand, does not yet have any Brazilian team in its portfolio but is open to partnerships in the country.

Raphael Quirino, Bet.bet’s marketing director, stated that the company is interested in forming partnerships with major Brazilian clubs.

“We are open to talking to all the big clubs in Brazil. It would be great to have a club like Atlético, which has great players, a large fan base, a new stadium, Olympic sports, and a women’s football team.”

Despite the possible departure, Betano, which replaced BMG as Atlético Mineiro’s main sponsor, will continue to support the club in competitions like the Brazilian Championship and the Copa do Brasil.

About Betano

Betano is an international betting company recognized for its strong presence in the global sports market. Founded in 2016, the company is part of the Kaizen Gaming group and operates in various countries in Europe and Latin America.

In addition to sponsoring Atlético Mineiro, Betano supports several prestigious clubs and competitions, such as FC Porto, SL Benfica, and Sporting CP in Portugal, and Olympiakos in Greece.

Edited by: @_fonta www.zonadeazar.com