Zona de Azar Israel – Playtika Finalises u$s 300 M Acquisition Of Innplay Lab

Israel.- October 02, 2023 www.zonadeazar.com Playtika Holding a mobile games pioneer and interactive entertainment leader, has completed the acquisition of Innplay Labs, a mobile gaming studio in Israel and home to the highly rated “Animals & Coins.”

This milestone marks Playtika’s second strategic acquisition this quarter, with the previous acquisition of Youda Games’ card game portfolio from Azerion closing in late August.

The acquisition of Innplay Labs further demonstrates Playtika’s commitment to strategic expansion of its mobile gaming portfolio. Innplay Labs brings a promising growth opportunity in the Luck Battle genre to Playtika’s ecosystem and will strive to continue delivering outstanding gaming experiences to players worldwide.

“Since our founding and through our track record of optimizing high-growth potential IP, like ‘Animals & Coins,’ Playtika has built a reputation for completing strategic acquisitions that deliver value to shareholders,” said Craig Abrahams, President and Chief Financial Officer of Playtika. “This acquisition of Innplay Labs strengthens our position as a mobile games leader and is a testament to our commitment to investing in Israel as a global technology and innovation hub.”

Edited by @pererarte   www.zonadeazar.com