Zona de Azar USA – Scientific Games Announces GAME OF THRONES Digital and Retail Lottery Games
USA.- July 18, 2023 www.zonadeazar.com Scientific Games announces an exclusive new, multi-year agreement with Warner Bros. Discovery Global Themed Entertainment to bring HBO’s iconic GAME OF THRONES brand to digital and retail lottery games for the first time.
The expanded partnership with Warner Bros. Discovery Global Themed Entertainment features limited worldwide rights on the epic brand.
Scientific Games will offer innovative GAME OF THRONES branded player experiences with instant scratch games, Fast Play games and digital lottery games.
GAME OF THRONES digital and retail game designs from Scientific Games are immediately available to U.S. and international lotteries.
In fiscal year 2022, licensed branded games created by Scientific Games for U.S. lotteries represented USD $2.7 billion in retail sales.
Kyle Rogers, Vice President of North American Instant Products for Scientific Games, said, “Our global teams are ecstatic to add a powerful brand GAME OF THRONES to our licensed properties portfolio.
GAME OF THRONES is already a proven property in the gaming and social gaming sectors. Although it appeals to a younger generation of players, multi-generations of viewers watched GAME OF THRONES around the world, so it has the potential to bring its massive fanbase and social media following to lottery.”
Rogers indicated that the insights gleaned from Scientific Games research positively supports GAME OF THRONES as a right-fit brand for the company’s next blockbuster lottery Linked Games which will be announced soon. The global lottery company offers the largest portfolio of licensed brands in the lottery industry with more than 100 properties for digital and retail games.
Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery. The company is the largest instant scratch game provider in the world, and a leading global provider of iLottery solutions, digital lottery games, mobile apps, player loyalty programs and customer relationship management programs.
Edited by: @Pererarte www.zonadeazar.com
