Zona de Azar USA – US Integrity to Establish eSports Data-Driven Framework via Grid Partnership

USA.- June 09, 2023 www.zonadeazar.com Traditional sports integrity services provider US Integrity (USI) has partnered with GRID, which will allow USI to use official game data on Grid’s data platform. The two will collaborate to develop esports-related integrity solutions by leveraging official in-game data.

Part of the partnership will involve USI expanding its esports services portfolio to include monitoring services for “the integrity, suspicious or fraudulent activity in relation to esports events and development of the interactive USI dashboards and educational resources.”

USI COO Scott Sadin said, “Integrity encompasses more than just fighting against match-fixing. It entails education, policies, and procedures – a framework that fosters the sustainable growth of any ecosystem. Grid is committed to constructing a fair esports environment with official data at its core.

“Via their successful partnerships with rights holders, and cutting-edge technology, we see Grid as a natural industry leader and an excellent collaborator in the endeavor to establish new integrity frameworks in esports.”

Grid will also offer USI its support as a consultant for the company’s in-house Esports Integrity Team. The duo will work to advocate for regulatory esports legislation as well as toward esports betting expansion within the US market.

Grid CEO Moritz Maurer discussed the similarities between both companies and noted that a shared goal could potentially enhance the esports market’s reach throughout the region.

He commented, “Grid and US Integrity share a vision for a data-driven integrity approach in esports.

“Combining our expertise, we aim to ensure the integrity of the match, the source, and the bet in any esports title and introduce more scalable frameworks for the industry as a whole.’’

Edited by: @Pererarte  www.zonadeazar.com