Esportes Gaming Brasil Group Secures Historic Triple Nomination

Brazil.- July 15, 2026 www.zonadeazar.com Esportes Gaming Brasil (EGB) has achieved a historic milestone after all three of its brands—Esportes da Sorte, Onabet and Lottu—were nominated simultaneously for the Reclame Aqui Awards 2026, one of Brazil’s leading recognitions for corporate reputation and customer service. The nominations reflect the group’s long-term strategy of placing customer experience at the heart of its business.

Overview

It is the first time that the three EGB brands have appeared together among the award nominees. Esportes da Sorte will compete in the Ultra Sports Betting Operators – Mega Operations category, while Onabet and Lottu have been nominated in the Sports Betting Operators – Mega Operations category.

Details

According to the company, the nominations recognise continuous investments in customer support, technology, staff training and improvements to the overall user journey across its brands.

Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, said the triple nomination validates the group’s commitment to combining operational efficiency, innovation and personalised customer service to build long-term trust.

Context

The company also reported that it reduced its average human response time from 30 minutes to just 2 minutes through investments in technology and process optimisation.

The Reclame Aqui Awards are among Brazil’s most respected customer service recognitions, with winners selected directly by consumers. Public voting for the 2026 edition will take place between 2 September and 5 November.

Next Steps

Following this unprecedented achievement, Esportes Gaming Brasil will seek to strengthen its customer-centric strategy while competing for one of Brazil’s most prestigious customer service awards.

Edited by: @_fonta