FIRST.bet Enters Prediction Markets with ADI Predictstreet

Latin America.- 17 July 2026 www.zonadeazar.com FIRST.bet and ADI Predictstreet have entered a strategic partnership to distribute regulated prediction-market solutions across Latin America. The agreement combines ADI Predictstreet’s proprietary infrastructure with FIRST.bet’s B2B sportsbook platform, localisation capabilities and established regional operator network.

News Details

The partnership will allow FIRST.bet to expand its proposition beyond traditional sports betting by adding prediction markets as a new fan-engagement product. The solution will be made available to partner operators across Latin American jurisdictions, subject to the regulatory requirements of each market.

The companies’ first joint product will be a FIFA World Cup 2026 Prediction Hub, featuring markets related to matches, teams, players and defining tournament moments. The initiative will build on ADI Predictstreet’s position as the Official Prediction Market Partner of the FIFA World Cup 2026.

The platform will run on ADI Chain, digital infrastructure designed to support millions of concurrent users. Participants will be able to use traditional payment methods and supported digital currencies, while a proprietary football intelligence engine informed by more than a decade of World Cup data will provide market insights.

Unlike a traditional sportsbook, users trade outcome-based positions with other participants. Yes and No prices move according to market activity and represent the collective probability assigned to each possible result.

Industry Context

FIRST.bet operates with regulated providers and operators across Latin America, Europe and Africa. Adding prediction markets is intended to capture demand for an emerging format combining forecasting, position trading and real-time participation.

For ADI Predictstreet, the agreement establishes a dedicated regional distribution channel in one of the world’s most football-focused markets. The company also has partnerships involving FIFA, DAZN, Kalshi, Fanatics Markets, Matchbook and BetConstruct.

Statements

ADI Predictstreet CEO Dimitrios Psarrakis said:

“Latin America represents one of the most exciting growth opportunities for regulated prediction markets. FIRST.bet’s strong regulatory footprint and operator relationships make them the ideal partner to help us scale our technology across the region.”

He added:

“We’re excited to begin our collaboration during the FIFA World Cup 2026, which provides the ideal proving ground for long-term infrastructure that will enable fans to engage with sport in entirely new ways for years to come.”

FIRST.bet founder and CEO Tom Light stated:

“Prediction markets are one of the most exciting new ways fans engage with sport, and the FIFA World Cup 2026 has proven the moment is now to bring them to Latin America at scale.”

Light added:

“This partnership lets us extend what we give operators beyond the sportsbook: a World Cup-ready prediction product, powered by ADI Predictstreet and delivered through the FIRST.bet platform.”

Next Steps or Impact

The World Cup hub will serve as the opening phase of the partnership. Following the tournament, both companies plan to extend prediction-market participation across additional competitions, categories and regulated jurisdictions, using FIRST.bet’s platform as a regional distribution channel.

Edited by: @_fonta