Fennica Gaming Expands with Three New Market Agreements

Global.- 17 July 2026 www.zonadeazar.com Fennica Gaming, a subsidiary of Finland’s Veikkaus, has strengthened its international strategy through three agreements expanding the distribution of its games in Italy, Ontario and the Netherlands. The integrations cover both eInstant and online casino content across regulated markets.

News Details

In Italy, Fennica Gaming has launched its eInstant portfolio through a partnership with Brightstar Lottery. The content will be distributed through Brightstar’s own online offering and its network of licensed operators, providing access to virtually the entire regulated Italian iLottery market.

The integration represents the first addition to Brightstar Lottery’s platform of eInstant games developed by an independent international lottery studio. The portfolio combines digital mechanics with lottery-grade security and responsible gambling standards.

In Canada, the company launched its online casino portfolio in Ontario with Betty Gaming, following its earlier approval as a licensed B2B supplier in the province. The agreement marks the first availability of Fennica Gaming’s games to Ontario players and forms part of its North American expansion strategy.

The third agreement brought Fennica Gaming’s online casino titles to the Netherlands through Gaming1 and its licensed Circus.nl platform. The partnership is based on both companies’ commitment to regulated markets, compliance and player protection.

Industry Context

The three integrations support a period of rapid international growth for Fennica Gaming. The supplier states that its games are now live in 21 countries across three continents, with a portfolio spanning eInstants, online casino, multiplayer games and electronic gaming machine solutions.

Its strategy combines relationships with lotteries, technology platforms and private operators. In Ontario and the Netherlands, the company intends to use performance data and player feedback to refine its portfolio for the preferences of each regulated market.

Statements

Fennica Gaming Chairman Jonas Reuter commented on the Italian partnership:

“Being selected as the first external and international partner to integrate with Brightstar Lottery’s platform is a true honour for us.”

Fennica Gaming Senior Vice-President of Customers and Marketing Joni Hovi said of the Canadian launch:

“Our expansion into Ontario is an important milestone in Fennica Gaming’s broader market expansion strategy.”

Discussing the Netherlands, Sales Manager Joonas Tirkkonen added:

“The launch gives us an incredible opportunity to better understand how our games perform and how players engage with different game experiences in a regulated environment.”

Next Steps or Impact

Fennica Gaming will seek to expand its catalogues with Brightstar Lottery, Betty Gaming and Gaming1 while assessing the initial performance of its titles in each jurisdiction. The three agreements strengthen its position as an international supplier and broaden its access to regulated operators and players in Europe and North America.

Edited by: @_fonta