São Paulo Considers Full Ban on Betting Advertising
Brazil.- 20 July 2026 www.zonadeazar.com State deputy Carla Morando, of the Social Democratic Party, has introduced a bill before the Legislative Assembly of the State of São Paulo seeking to prohibit all advertising and promotion of betting websites across the state.
The proposed ban would cover physical media, social networks, television, radio and other communication channels.
News Details
The bill seeks to establish a comprehensive restriction on the promotion of betting platforms throughout São Paulo. If approved, the measure would extend beyond public spaces and traditional media to include digital campaigns and social media content.
Morando based the proposal on the social and economic effects associated with online betting. She highlighted customer indebtedness, gambling addiction and the consequences these issues can have for families.
The proposal must still be examined by the relevant committees of the Legislative Assembly before it can advance to a plenary vote.
Industry Context
The initiative comes amid growing debate over the visibility of betting advertising in Brazil.
Authorities and public bodies in different parts of the country are considering restrictions on the presence of betting brands in public spaces, media and digital content, with particular attention to the protection of minors and vulnerable consumers.
The São Paulo proposal stands out by seeking a statewide general prohibition rather than limiting only certain formats, locations or target audiences.
Statements
Carla Morando said:
“As a state deputy, my mission is to protect our people. That is why I have just introduced a bill in the Legislative Assembly that prohibits any type of advertising or promotion of betting websites throughout the state of São Paulo.”
She also stated:
“Indebtedness and the destruction of families caused by addiction to online betting, the so-called ‘bets’, have become a genuine silent epidemic.”
Morando added that money earned by São Paulo workers was being diverted away from local commerce by what she described as false promises of easy money.
Next Steps or Impact
The bill will be reviewed by committees of the São Paulo Legislative Assembly before any potential plenary vote.
If enacted, it could significantly affect the commercial, advertising and sponsorship strategies of betting operators in Brazil’s largest state, particularly across local media, outdoor campaigns and digital platforms.
Edited by: @_fonta
