Codere, Only Gaming Brand in Brand Finance Spain 2026
The company ranks 82nd among Spain’s 100 most valuable brands and has appeared in the ranking 14 times since 2010.
Spain.- July 23, 2026 www.zonadeazar.com Codere Group, a leading multinational company in the gaming and entertainment sector, has once again secured a place in the prestigious ‘Brand Finance Spain 2026’ ranking, taking 82nd position among the country’s 100 leading brands. The company has now appeared in the ranking 14 times since 2010 and remains the only gaming industry brand included in the index.
The ranking reflects the overall value and excellence of Spain’s 100 leading brands, which are key drivers of employment, investment and innovation. Their combined brand value reached a record €143.7 billion this year.
A Customer-Centric Strategy
Over the past year, Codere has strengthened its brand under the concept ‘A Codere Experience’, which brings together its entertainment proposition —safety, proximity and fun— across all countries, business lines and channels in which the group operates.
At the same time, the company has promoted product innovation and the development of its omnichannel strategy, including the modernization of its retail locations and the evolution of Codere Club, its unified loyalty program.
As Sonia Carabante, Corporate Director of Commercial Strategy and Transformation, explained:
“Our priority over the past year has been to transform our relationship with customers through a more accessible and innovative proposition. The excellent reception of ‘A Codere Experience’ and our presence once again among Brand Finance’s top 100 confirm the success of our omnichannel strategy.”
A Global Brand with Spanish Origins
Codere was founded in Spain, where it began operating in 1980, and now has more than four decades of experience as an international gaming and entertainment group.
The company currently operates in Europe —Spain and Italy— and Latin America —Mexico, Colombia, Panama, Argentina and Uruguay—, in addition to its online operations through Codere Online.
In the fields of sports and sponsorship, the company has added prominent brand ambassadors who connect elite football with the digital environment, engaging audiences through leading figures from sports and content creation in Latin America.
Codere has also launched advertising campaigns such as ‘Hinchadores’ and ‘Expertos Mundiales’, as well as proprietary events including the Codere International Cup, which connects the Spanish and Latin American markets and this year surpassed its previous participation records.
Alberto Telías, Chief Marketing Officer of Codere Online, said:
“This recognition is particularly significant at a key moment for the sports entertainment industry. With the FIFA World Cup 2026 and Spain’s victory, Codere confirms the strength of its connection with millions of fans, supported by the reliability and trust reflected in its brand positioning.
Codere’s continued presence among Spain’s most valuable brands reinforces our ability to continue leading this market and consolidates our position as we keep building a relevant, accessible and distinctive brand around the passion for sports.”
With this recognition, Codere reaffirms the strength of its brand and consolidates its position among Spain’s leading entertainment companies.
About Codere
Codere is a leading international gaming and entertainment operator with a presence in seven countries across Europe —Spain and Italy— and Latin America —Argentina, Mexico, Panama, Colombia and Uruguay.
The company operates gaming machines, bingo seats and sports betting terminals through an omnichannel model, both online —through its digital subsidiary Codere Online, or directly in Italy through codere.it— and through retail locations including gaming halls, amusement arcades, bars, betting shops and racetracks.
Codere and Responsible Gaming
Codere is firmly committed to developing a gaming offering that provides users with the highest standards of protection and safeguards.
To achieve this, the company conducts its operations by implementing responsible gaming best practices, promoting transparency and supporting public policies that strengthen user protections, safeguard vulnerable groups and ensure the sustainability of the industry.
Edited by @pererarte www.zonadeazar.com
