Podcast From Zero to a Hundred: AI and Marketing at Fast Track
Malta.—July 24, 2026 www.zonadeazar.com In the fourth episode of From Zero to a Hundred, Simon Lidzén talks with Luis Sangiovanni, CMO of Fast Track, about how artificial intelligence is expanding creative possibilities within teams, even for those who don’t come from a development background.
Sangiovanni reflects on his career in marketing and consulting and explains how his curiosity about understanding teams’ operational needs and solving specific problems found a new path with the advent of AI. Repetitive administrative processes, disconnected tools, and tasks that previously required relying on developers can now be transformed more quickly into solutions tailored to how each department actually works.
The conversation isn’t limited to programming. The episode delves into the culture needed to leverage these new capabilities: giving people the confidence and freedom to experiment, make mistakes, learn quickly, and keep improving.
During the podcast, Lidzén and Sangiovanni discuss topics such as creativity, curiosity, transparency, speed of execution, and the fears that arise in the face of automation. Both agree that AI can accelerate processes and expand the scope of teams, but it does not replace the ideas, judgment, or personality that add value to the work.
The episode also explores specific examples of early adoption of AI tools in marketing, from optimizing spreadsheet-based operations to streamlining the management of events and trade shows. In addition, it offers insights into the new role of technical professionals, AI agents, and the importance of establishing appropriate criteria and boundaries for their implementation.
With a touch of humor about the world of merchandising and collective burnout over LinkedIn, the episode provides a relatable and timely discussion on how to prepare for a new era of work.
Listen to the full episode of From Zero to a Hundred with Luis Sangiovanni, CMO of Fast Track, below:
Watch the full episode on YouTube: https://bit.ly/4wnCxvM
Edited by: @MaiaDigital www.zonadeazar.com
