TAP Named Official Airline of SBC Summit 2026
Portugal.- 28 July 2026 www.zonadeazar.com TAP Air Portugal has been appointed the official airline of SBC Summit and Affiliate Leaders Summit, which will take place simultaneously in Lisbon from 29 September to 1 October 2026.
The partnership will provide attendees with exclusive travel discounts, including 10% off Economy Class fares and 15% off Business Class fares.
News Details
The discounts will apply to qualifying return flights to Lisbon booked directly through the TAP Air Portugal website.
Travel must cover the official event dates, while the return flight must take place within ten days of the events concluding. TAP Air Portugal’s standard fare rules and conditions will also apply.
The agreement is intended to make travel easier for delegates arriving from Europe, the Americas, Africa and other regions as both events continue to expand their international reach.
Industry Context
SBC Summit will be held at Feira Internacional de Lisboa and the MEO Arena, with 40,000 industry professionals expected to attend three days of conference sessions, networking and exhibition activity.
The event will feature more than 800 exhibitors and sponsors, reinforcing its position as one of the major international gatherings for the gambling, betting and associated technology sectors.
Affiliate Leaders Summit will run alongside the main event and is expected to welcome 10,000 delegates from the affiliate and performance-marketing ecosystem. It will feature a dedicated conference stage, a specialist exhibition area and networking opportunities for affiliates, operator acquisition teams, media buyers, SEO professionals and suppliers.
Statements
SBC Events Director Paul Mills said the attendee experience begins well before delegates arrive at the venue and noted that the organiser aims to make every stage of the journey as straightforward as possible, from arranging meetings to booking accommodation and transport.
Mills said the partnership with TAP Air Portugal represented an important step in improving that experience and reflected the continued growth of the events’ international audience.
Next Steps or Impact
Delegates will need to book directly with TAP Air Portugal and ensure that their travel dates meet the promotional requirements to receive the discounted fares.
The agreement may support higher international attendance, reduce travel costs and strengthen Lisbon’s status as a destination for major global business events linked to the gaming sector.
The appointment also expands SBC’s wider delegate-support offering, which already includes meeting-planning tools and preferential accommodation arrangements.
Edited by: @_fonta
