Casino Marbella Launches New Digital Platform
Spain.- 28 July 2026 www.zonadeazar.com Casino Marbella has officially launched casinomarbella.es, a new online gaming platform designed to connect its established land-based operation with a digital offering available throughout Spain.
The launch coincided with the opening of a refurbished gaming area featuring more than 130 casino machines, strengthening an omnichannel entertainment strategy led by Grupo CIRSA.
News Details
The new platform allows customers to access a selection of slots, roulette, live roulette and online blackjack from desktop computers, smartphones and tablets.
The website is operated through a Grupo CIRSA company under a licence issued by Spain’s Directorate General for the Regulation of Gambling (DGOJ). It also includes player-protection tools and responsible-gambling mechanisms.
The official presentation took place during an event held in Casino Marbella’s gardens on 23 July, attended by more than 200 guests, including institutional representatives, industry professionals, customers and media.
Industry Context
Casino Marbella opened in 1978 and has developed into one of the Costa del Sol’s leading premium entertainment destinations.
Launching an online platform allows the company to transfer a brand traditionally associated with land-based gaming, hospitality and high-end entertainment into the regulated digital environment.
The initiative reflects a broader trend among established casino operators seeking to integrate physical venues with online channels, extending their reach, maintaining continuous customer relationships and offering more flexible entertainment experiences.
The modernisation project also included an expansion of the machine-gaming area. Renovation work began in March and increased the venue’s capacity to more than 130 modern machines.
Next Steps or Impact
Casino Marbella will be able to use the recognition of its land-based brand to attract digital customers and develop connected promotions, services and experiences across both channels.
The platform also supports Grupo CIRSA’s broader digital strategy in Spain and increases its ability to compete within the regulated online casino market.
Combining refurbished facilities, digital content and responsible-gambling tools will allow the business to advance towards a more comprehensive proposition adapted to changing consumer habits.
Edited by: @_fonta
