SiGMA North America to Host More Than 200 Exhibitors
Mexico.- 29 July 2026 www.zonadeazar.com SiGMA North America 2026 will hold its inaugural Mexico City edition from 1 to 3 September, bringing together more than 200 exhibitors and sponsors covering platforms, casino content, sports betting, payments, affiliate marketing and customer-verification technology.
The event, taking place at Centro Banamex, expects to welcome 4,000 delegates, 1,000 operators and more than 150 speakers. Nearly half of those attending will hold C-level positions.
News Details
The largest exhibitor category will consist of gaming-content and technology suppliers. Featured companies include EGT Digital, Amusnet, BetConstruct and BETBY, alongside Altenar, Habanero, Alea, Smartsoft, Mancala Gaming, Hacksaw Gaming, CreedRoomz, VeliTech and PopOK Gaming.
These businesses will present platform, sportsbook, casino, artificial intelligence, machine-learning, aggregation and market-entry solutions designed for expanding jurisdictions.
The operator segment will include 1xBet, Brazino777 and BetBoom Latam. BetBoom Latam holds local licences in Brazil and Mexico and has developed its regional brand exposure through esports partnerships and its relationship with UFC in Latin America.
Industry Context
The exhibition will also feature companies specialising in customer acquisition, retention and player management. Optimove will showcase its CRM and marketing-automation technology, while Fast Track will present audience-engagement and communication solutions.
Alpha Affiliates and other specialist companies will complete the cluster dedicated to affiliate economics and operator growth. These tools are particularly relevant in Mexico, where brands are competing to improve segmentation, retention and customer lifetime value.
The payments and infrastructure section will include businesses such as Jumio, Paycash, VamosPago and ProntoPaga. Jumio provides identity verification, KYC and anti-money-laundering technology, while Paycash combines cash deposits and digital banking payments through a single API.
The presence of regional providers reflects the characteristics of Latin American markets, where a significant proportion of users continue to rely on cash and local banking services rather than international cards.
Next Steps or Impact
The exhibition floor will include dedicated networking spaces such as a Platinum VIP Lounge, a Brazilian Lounge and an AIEJA Lounge, in addition to a central food court and main conference stage.
Early-stage companies will be represented through the SiGMA Startup Village, offering direct contact with operators, affiliates, investors and industry leaders. Selected projects may also be considered for the SiGMA Startup Pitch competition.
The range of exhibitors will enable operators to compare platforms, content, payment infrastructure, marketing tools and compliance services in one location. For companies seeking to enter or expand within Mexico and Latin America, the event will provide direct access to suppliers and commercial decision-makers.
Edited by: @_fonta
