New Report Reviews Brazil’s First Regulated Year

Brazil.- 30 July 2026 www.zonadeazar.com SBC Media has published Brazil Betting Outlook 2026: One Year into Regulation, an independent report examining the first year of Brazil’s regulated online betting market.

The study gathers the views of 56 executives, including operators, regulators, suppliers, lawyers and independent specialists. It combines qualitative and quantitative findings to assess market maturity, regulatory perceptions and the principal operational pressures facing the industry.

News Details

Taxation emerged as the leading industry concern. 65.3% of participants identified the tax framework as the market’s greatest operational challenge, substantially ahead of advertising rules at 20.4%, and licensing and compliance, both at 6.1%.

The finding has gained additional relevance following the increase in the tax applied to gross gaming revenue to 18% until 2028, a change that has generated further uncertainty during the regulated market’s early development.

Confidence in the current framework remains moderate. Only 13.7% of respondents described themselves as very confident in Brazil’s regulatory structure, while 43.1% said they were somewhat confident.

Meanwhile, 46.8% identified regulatory clarity as the most important factor for the market’s future success, placing it ahead of local expertise, brand differentiation and the implementation of responsible-gambling policies.

Industry Context

Advertising restrictions represent another major concern. 48.9% of participants believe the current rules already create a significant barrier to the market’s long-term growth.

The discussion is taking place amid increasing political scrutiny of betting campaigns involving athletes, celebrities and influencers, alongside debates over mandatory warnings, permitted advertising channels and the protection of vulnerable audiences.

Customer-acquisition strategies remain diversified. Affiliates were identified as the principal channel by 26.1% of respondents, followed by paid digital media, content and media, and retail integration, each receiving 19.6%.

Next Steps or Impact

Despite fiscal and regulatory pressures, the average optimism score reached 3.26 out of 5. A total of 68.2% of respondents believe Brazil will develop into a mature market within the next two to five years.

At present, 71.7% of operators remain in an expansion phase. Half describe their strategy as cautious expansion, compared with 21.7% pursuing aggressive growth.

Future development will depend particularly on tax stability, regulatory predictability and the licensed market’s ability to compete against illegal operators. These issues are expected to become increasingly important during a period featuring Brazil’s presidential, state and legislative elections.

Edited by: @_fonta