RubyPlay Extends bet365 Partnership into Brazil
Brazil.- 30 July 2026 www.zonadeazar.com RubyPlay has extended its content partnership with bet365 into Brazil, introducing a selection of RubyPlay Studio and Koala Games titles to the operator’s local platform.
The launch expands a commercial relationship that began in Spain in February 2026 and represents another step in RubyPlay’s Latin American growth strategy.
News Details
Brazilian bet365 customers can now access RubyPlay Studio titles Brilliant Gems, Gummy Giga Match and Go High Panda.
The initial selection also includes Koala Games releases Voltage Blitz Rapid and Voltage Blitz Vortex. Koala Games is specifically focused on Brazil and other Latin American markets, developing content around regional player preferences.
The integration gives bet365 access to RubyPlay’s multi-studio ecosystem through a single connection point, facilitating the introduction of games with different creative identities and market focuses.
Industry Context
RubyPlay has accelerated its Brazilian expansion since the regulated market opened on 1 January 2025. During 2026, the supplier launched with Esportes da Sorte, expanded that agreement across the wider Esportes Gaming Brasil group and subsequently introduced its content with Betnacional.
RubyPlay’s model comprises five studios: RubyPlay Studio, Koala Games, Mad Hat Games, Firerose and xSlots. Each unit maintains a particular creative or territorial focus while sharing common technology, infrastructure and distribution.
Bet365 operates legally in Brazil through its local subsidiary, HS do Brasil Ltda., which joined the country’s approved operator list in February 2025.
Statements
RubyPlay Chief Commercial Officer Dima Reiderman said the expanded agreement represented another milestone in the company’s Latin American growth and reflected the strength of its relationship with bet365.
He highlighted that the multi-studio model enabled the supplier to combine established titles with Brazilian content developed by Koala Games for a highly competitive regulated market.
A bet365 spokesperson said the expansion would support the continued development of its Brazilian casino offering through a combination of recognised games and locally relevant content.
Next Steps or Impact
The agreement increases RubyPlay’s distribution through one of the leading international operators active in Brazil and gives Koala Games greater exposure among local customers.
For bet365, the integration adds further content to its regulated casino portfolio and provides access to future releases from RubyPlay’s different studios.
The partnership may also support a gradual expansion of the available catalogue, combining international slots with products developed specifically for Brazil and Latin America.
Edited by: @_fonta
