Whoah Labs Expands Global Distribution Through Hub88
Malta.- 6 August 2026 | www.zonadeazar.com Whoah Labs has signed a global distribution agreement with Hub88 to add its games portfolio to the company’s aggregation ecosystem.
The partnership will give operators connected to Hub88 access through a single integration to content designed to convert sports betting and poker customers into regular online casino players.
News Details
Whoah Labs was founded in early 2026 and has developed an initial portfolio of eight Crash, instant-win and arcade-style titles.
Games becoming available to Hub88’s operator network include Joker Streak, Crash Football, Crash Joker and Plinko Poker.
The studio’s proposition is designed to improve casino conversion, increase cross-vertical retention and raise average player session value.
The integration will enable brands partnered with Hub88 to add the titles without establishing separate technical connections with the supplier.
Industry Context
The partnership reflects operator demand for products capable of connecting sports betting, poker and casino audiences.
Many customers concentrate their activity within a single vertical, meaning accessible formats and familiar mechanics can help introduce them to additional products.
For Whoah Labs, the agreement provides an immediate expansion of its international reach. For Hub88, it adds differentiated content intended to create new revenue opportunities for its partners.
Hub88 operates as a Malta-based B2B aggregator, enabling operators and suppliers to distribute content through a single API integration.
Statements
Ollie Castleman, Managing Director at Hub88, said:
“Whoah Labs continues to turn heads with its powerful and much-needed content proposition. Many sports bettors or poker fans tend to remain within the same vertical, but the supplier has identified an opportunity that cannot be ignored.”
“By integrating Whoah Labs’ titles, our partners can improve cross-vertical acquisition and create new opportunities to increase player lifetime value.”
Alex Martin, Chief Revenue and Product Officer at Whoah Labs, added:
“Hub88 puts content in front of an operator network that few can match.”
“Through that reach, we hope to support more global brands and introduce a wider audience to online casino. We are delighted to see our games live on Hub88 and expect strong feedback from its partners.”
Next Steps or Impact
Whoah Labs will continue expanding its portfolio with additional content designed to support conversion between different gaming verticals.
Distribution through Hub88 will accelerate its access to international operators and allow the studio to assess the performance of its games across different markets and player profiles.
Editó: @fonta
