1xAffiliates Wins Best Affiliate Program at SiGMA North America
Mexico.- 16 September 2026 | www.zonadeazar.com 1xBet strengthened its commercial profile across Latin and North America after 1xAffiliates was named Best Affiliate Program 2026 during the inaugural SiGMA North America in Mexico City.
The award recognises affiliate programmes based on areas including partner support, tracking technology, transparency and commercial performance.
First SiGMA North America
The event took place from 1 to 3 September 2026 at Centro Banamex in Mexico City.
The inaugural summit attracted more than 4,000 delegates from the iGaming industry across North and Latin America.
Mexico provided a meeting point between two increasingly important regional gaming ecosystems.
Best Affiliate Program 2026
1xAffiliates secured the Best Affiliate Program 2026 title.
SiGMA’s category recognises operator-led affiliate programmes offering strong partnerships, transparency, tracking capabilities and long-term value for affiliates.
The award therefore highlights one of the principal acquisition channels used across online betting and gaming.
Further 1xBet Nominations
1xBet was also shortlisted in two other categories:
- Best Casino Operator 2026 – Latin America.
- Best Sportsbook Operator 2026 – Latin America.
The nominations expanded the company’s representation across the awards programme.
Partner Meetings in Mexico City
Throughout the three-day event, 1xBet representatives held meetings with existing and prospective business partners.
Booth 118P served as the company’s main meeting point.
Discussions covered joint projects, potential areas for co-operation and affiliate-programme terms.
Regional Commercial Opportunities
The company said its participation strengthened existing relationships while generating additional opportunities in both North and Latin American markets.
Affiliate partnerships remain an important route for building reach across jurisdictions with different customer profiles and commercial conditions.
On-Site Activations
1xBet also used its exhibition presence to increase engagement with delegates.
Its stand featured themed design and interactive activities for partners and visitors.
A raffle for an iPhone 17 Pro Max was held on 3 September.
19 Years in iGaming
1xBet has operated within the iGaming sector for 19 years.
Its international strategy spans sports betting, casino, affiliate marketing and commercial partnerships with major sports organisations.
More Than 10 Million Monthly Visitors
The platform records more than 10 million monthly visitors.
That audience scale increases the strategic importance of affiliate marketing as a source of traffic, acquisition and distribution.
International Sports Partnerships
1xBet has developed partnerships across international sport.
Its portfolio includes relationships with:
- Paris Saint-Germain.
- FC Barcelona.
- Serie A.
- FIBA.
- Volleyball World.
- Billie Jean King Cup.
- MIBR.
- The MongolZ.
Those agreements complement the company’s digital acquisition strategy with broader international brand exposure.
Affiliate Marketing as an Acquisition Engine
Affiliate programmes remain a core part of iGaming customer acquisition.
They allow operators to work with publishers, content creators, comparison sites, specialist media and other digital partners.
In a competitive environment, tracking quality, reporting, commercial terms, payments and partner support can all influence affiliate relationships.
Recognition Amid Regional Growth
The award comes as commercial interest in Latin America continues to grow.
Regulated and evolving markets are encouraging operators, suppliers and affiliates to develop more localised strategies.
SiGMA North America’s Mexico City debut was positioned at the intersection of those Latin American opportunities and the wider North American market.
Industry Context
Affiliate marketing is becoming more sophisticated alongside the broader iGaming industry.
Programmes are increasingly competing on more than headline commission rates.
Technology, conversion tools, reporting, transparency and market-specific support are all becoming important differentiators.
The Best Affiliate Program title places 1xAffiliates within that increasingly competitive landscape.
Next Steps and Impact
Following the inaugural SiGMA North America, 1xBet will look to build on the partnerships and commercial opportunities generated in Mexico City.
The award gives additional visibility to 1xAffiliates as a strategic part of the company’s international growth model.
It also complements 1xBet’s nominations in the Latin American casino and sportsbook categories and reinforces the company’s presence within the international iGaming events circuit.
Editó: @fonta
