Brazil: Ana Gaming Warns Over Excess Tax Burden
Brazil.– 24 April 2026 – www.zonadeazar.com Ana Gaming’s CEO says excessive taxation is driving the illegal betting market in Brazil and putting regulated operators’ competitiveness at risk. The company argues that mounting tax pressure can weaken formal revenue collection, reduce investment and push consumers toward unauthorised platforms.
Overview
Marco Tulio Oliveira, CEO of Ana Gaming, says the betting and online gaming industry’s main challenge in Brazil today is fighting the illegal market. In that context, he argues that higher taxation on GGR produces the opposite effect from what regulation intends, because it undermines the sustainability of licensed operators and strengthens unregulated supply.
Details / Context
Speaking in an interview at CNN Brasil Money studios, the executive explains that the GGR rate rises from 12 to 13 percent this year and is expected to reach 15 percent. In his view, Brazil has one of the best regulatory structures in the world, but risks going too far in fiscal pressure. Oliveira stresses that legal operators comply with the rules, absorb significant costs and plan long-term investment, so tax changes introduced mid-process damage predictability and business viability.
He also estimates that around 50 percent of the Brazilian market still remains illegal. From that perspective, he says cutting that volume would increase public revenue without the need to raise taxes further. He also warns that the overall tax burden, combined with compliance costs, limits regulated operators’ ability to invest in sport, culture and more competitive odds for consumers.
Specific subtopics
Illegal market and competitiveness
Ana Gaming argues that when legal operators lose competitiveness, consumers are encouraged to migrate to unofficial platforms. According to Oliveira, those environments do not pay taxes, do not comply with regulatory requirements and do not provide the same consumer protection guarantees that licensed companies must offer.
World Cup and economic impact
In a year shaped by the 2026 World Cup, the sector sees a more dynamic environment. Oliveira highlights that the industry is already a real economic engine for Brazil and notes that, in the first two months of 2026 alone, contributions from betting companies total roughly BRL 2.5 billion for public coffers.
Responsible gambling and conscious consumption
When addressing criticism over the social impact of gambling, the CEO says excessive consumption of any product or service is harmful and that the sector should be treated in a similar way to other entertainment and consumer industries. In that sense, he calls for stronger safe-entertainment practices, a clear distinction between responsible gambling and harmful behaviour, and coordinated action between the industry and public authorities to deal with cases of excess.
Future outlook
Ana Gaming’s position reflects an increasingly sensitive debate within the Brazilian market: how to balance regulation, tax collection, competitiveness and consumer protection. For the company, sustainable sector growth depends on preserving viable conditions for formal operators, containing the expansion of the illegal market and advancing shared-responsibility policies between industry and government.
🔗 Edited by: @_fonta www.zonadeazar.com
