Zona de Azar UK – “Consumer Protection Zone Digital” 17-26 November: Today “Webinar 2”
UK.- November 18th 2020 www.zonadeazar.com Consumer Protection Zone Digital, 17-26 November, Online – an ICE and iGB collaboration, Raising Standards for Sustainable Customer Growth.
In these times of increased focus on safety and well-being and against the backdrop of regulatory reviews across Europe, extra player care is now a business prerogative and a competitive advantage.
To coincide with the UK Safer Gambling Week, Clarion Gaming’s Consumer Protection Zone (CPZ) Digital provides the latest ideas and solutions to help you advance towards more effective and evidence-based responsible gambling controls that will enhance, not hamper, customer acquisition and retention.
Benefits of attending:
• Hear case studies on technology and integration processes that lead to more individualised customer communication
• Learn how to evolve safer gambling approaches and CSR policies to improve public and policy-makers’ perceptions of the industry
• Gain strategic insights on the changing regulatory landscape that will govern your customer interactions in the months and years to come
Who should attend and why?
• Gambling Operators – responsible for implementing or overseeing safer gaming strategy and controls
• Gaming Suppliers – responsible for ensuring customer solutions are RG compliant
• Regulators and Legislators – responsible for implementing and educating on RG rules
• Gambling Affiliates – responsible for customer communications on behalf of operators
Key features:
• CPZ Talks – panel discussions spread across the week, featuring leaders from gambling operators and regulators
• CPZ Insights on iGB – a whole week of articles, features and interviews with sole focus on safer gambling
• CPZ Technology Showcase – featuring start-ups and RG suppliers with novel solutions that help players and operators make gambling safer
• CPZ Speakeasies – focused roundtable meetings helping you connect with your peers, share ideas and find new solutions
WEBINAR TWO: 3pm GMT / 4pm CET, Wednesday, 18 November: Finding the Right Voice to Speak to Customers – Communicating Risks and Power of Interventions
– When and how to communicate risks of gambling to players in the world where personal safety and well-being are given enhanced focus
– Learnings from player behaviour monitoring and customer management during the pandemic – implications for safer gambling policies
– Understanding the key indicators to intervene
– Automated and personalised interventions
– AI tools vs. human interaction
– Advertising, sponsorship and impact on the youth
– VIP management
– Future of affiliate marketing – is affiliate licensing a likely scenario and will it lead to messaging more conducive to safer gambling?
Speakers:
Maarten Haijer, Secretary General, European Gaming and Betting Association
Gustaf Hoffstedt, General Secretary, Swedish Trade Association for Online Gambling
Matthew Hickey, CEO, Gordon Moody Association
Moderated by: Anne-Marie Furtschegger, Secretary General, APAJO (Associação Portuguesa de Apostas e Jogos Online)
Editó: @MaiaDigital www.zonadeazar.com
