Germany: Dortmund and StarGames Extend to 2029

Germany.– 24 April 2026 – www.zonadeazar.com German club Borussia Dortmund and iGaming brand StarGames extend their sponsorship agreement until 2029, strengthening a partnership focused on visibility, fan engagement and activation strategies.

Overview

The renewal extends a collaboration that began in 2024 and reinforces StarGames’ position as a premium partner of the club. The deal ensures strong presence at Bundesliga home matches held at Signal Iduna Park.

Details / Context

Under the agreement, the brand maintains visibility across:

  • LED perimeter boards
  • Stadium TV screens
  • Digital platforms

StarGames also continues as presenter of the “Match Facts” content, leveraging Borussia Dortmund’s global social media reach.

The renewed deal introduces additional exposure, including enhanced branding during first-half stoppage time, increasing impact during key match moments.

Specific subtopics

Sports marketing and exposure

The partnership highlights the continued importance of football sponsorships for iGaming brands seeking global visibility. Matchday exposure provides access to both live audiences and broadcast viewers.

Activation and engagement

Beyond branding, the agreement includes:

  • Promotional campaigns
  • Ticket giveaways
  • VIP experiences
  • Co-created content

These initiatives reflect a shift toward fan-driven engagement strategies.

Shared values

Both parties emphasise alignment in:

  • Fair play
  • Entertainment
  • Fan engagement

This alignment supports long-term strategic collaboration.

Future outlook

The extension to 2029 confirms a broader industry trend: sponsorships are evolving from pure visibility to experiential engagement.

For iGaming brands, such partnerships offer a powerful platform to integrate into the global sports ecosystem while building deeper connections with audiences.

🔗 Edited by: @_fonta www.zonadeazar.com

Compartir: