BiS SiGMA South America: Exclusive Interview with Eugene Rusakov
Brazil.– 29 April 2026 – www.zonadeazar.com EvenBet Gaming focuses on poker networks and liquidity in LATAM
During the BiS SiGMA South America Summit, held from April 6 to 9 at the Transamerica Expo Center in São Paulo, Brazil, Eugene Rusakov, Regional Market Lead | LatAm at EvenBet Gaming, shared his insights on the present and future of poker and iGaming in the region.
Overview
Rusakov highlighted that Latin America represents a diverse and challenging market, where each country has its own operational particularities. In this context, he emphasized that EvenBet’s main goal is to build a strong poker network in the region, based on its B2B solution.
He also stressed the importance of integrating multiple verticals into a single platform, allowing operators to deliver a complete experience by combining poker and casino games simultaneously.
Watch the Exclusive Interview below:
Details and context
The executive explained that liquidity is the key factor in developing successful poker networks, highlighting WePlay as an ecosystem that connects operators within a shared network.
In this regard, he emphasized the importance of building strong partnerships among operators to drive joint growth and ensure an active player base.
Additionally, he pointed out that leaderboards remain essential tools to boost participation and engagement within platforms.
Rusakov also noted that EvenBet continues to innovate year after year, launching new features and developing new card and poker games to enhance the user offering.
Future outlook
Looking ahead, Rusakov stated that the development of global poker networks will be crucial for the evolution of the sector, with liquidity at its core.
Finally, he expressed strong optimism about the region, stating that 2026 will be a key year for Latin America within the global iGaming ecosystem.
Edited by: @MaiaDigital www.zonadeazar.com
