Codere Online Expands its Partnership with Alana Flores
Mexico.- April 29, 2026 www.zonadeazar.com Codere Online, a leading multinational in online entertainment and sports betting in Spain and Latin America, has launched its brand ambassador partnership with Alana Flores, the Mexican influencer and streamer from Monterrey, Nuevo León, thereby strengthening its strategy to create engaging, high-quality content for its entire audience.
Alana, who has already collaborated with the company on the 2024 and 2025 Codere International Cup in Spain and Mexico – with entertaining appearances in challenges and as captain of one of the participating teams – remains highly active across platforms, creating sports and video game content. Flores is co-president of Raniza FC, which competes in the Kings League Americas, and has gained significant recognition for her participation in sporting events such as ‘La velada del año 4’, a renowned tag-team boxing event organised by Ibai Llanos and Supernova Boxing in Mexico
With Alana’s involvement in various marketing and sponsorship initiatives, the company will boost its visibility and local reach ahead of the 2026 World Cup in Mexico this summer and help drive Codere Online’s omnichannel strategy.
According to Carlos Sabanza, sponsorship director at Codere Online, “we are very proud to have Alana on board, as her cheerful and charismatic personality and her undisputed track record in sport, particularly football, will allow us to connect with our audience by bringing a fresh perspective to our initiatives. We are convinced that Alana will form a great team alongside us”.
With this celebrated addition, the company is not only refreshing its image but also exploring new ways to boost its marketing initiatives and sponsorship agreements with Real Madrid C.F. (Latin America) and Club de Fútbol Monterrey Rayados (Mexico), helping the company to consolidate its brand awareness in Latin American markets through various sports and entertainment channels and activities.
Edited by @pererarte www.zonadeazar.com
