SBC Summit: Exclusive Interview with Victor Arias, VP of Latin America at FIRST.bet

Portugal.—October 6, 2026 www.zonadeazar.com During the SBC Summit 2026, Zona de Azar spoke exclusively with Victor Arias, VP LATAM & Head of Commercial LATAM at FIRST.bet, about the company’s strategy for a region he knows firsthand: Latin America.

With an extensive background in the industry and years of experience leading businesses in the Latin American market, Arias joins FIRST.bet with a clear vision: to develop solutions designed with the region in mind, understanding its unique characteristics, its operators, and, above all, its players.

“Latin America Speaking to Latin America”

One of the key themes that emerged during the conversation was the importance of localization. For Arias, growing in LATAM involves much more than simply translating a product or adapting an existing offering: it requires understanding each market and building a proposal that is truly relevant to its audiences.

In this regard, FIRST.bet seeks to combine global technology with local knowledge, focusing on the specific needs of Latin American operators.

Technology, Retail, and SportOS

During the interview, Arias also highlighted the solutions FIRST.bet is promoting to support operators across various channels, including its offerings for retail and SportOS.

The company thus aims to provide a flexible ecosystem that enables operators to develop and strengthen their sports betting businesses, with tools tailored to the region’s diverse realities.

FIRST.bet’s participation in the SBC Summit Lisbon marks a new phase for the company in Latin America, with a business strategy that seeks to combine product, technology, and a strong local presence.

🎥 Watch the full exclusive interview with Victor Arias from the SBC Summit 2026.

Edited by: @MaiaDigital www.zonadeazar.com