Alessandro Valente Receives the iGaming Affiliate Idol Award in London
United Kingdom. – July 4, 2025 www.zonadeazar.com From building the affiliate market to creating some of the industry’s largest projects, the Brazilian entrepreneur’s career has been recognized with one of the highest honors in the global iGaming industry
Some professionals simply follow an industry. Others help build it. Alessandro Valente’s story belongs to the latter group.
This year, his career added a new chapter when he received the iGaming Affiliate Idol award during the 2026 iGB Affiliate Awards, one of the most important international awards in the affiliate and iGaming markets.
More than just individual recognition, the award symbolizes the contribution of a career dedicated to business development, connecting markets, and creating initiatives that have helped transform the gambling industry in Latin America.
“Receiving this honor in London is a great privilege. Seeing Brazil move beyond being a rising star and take on a leading role in the global market fills me with pride. This recognition represents the work of many partners and reinforces my commitment to the sector’s sustainable and regulated growth,” said Alessandro Valente after the event held on Thursday evening (July 2).
Long Before Regulation
When the Brazilian betting market was still practically nonexistent, Alessandro already saw the potential of the digital industry.
His career began in the 1990s, working in digital project development, design, and technology. A few years later, he became one of the pioneers in building operations focused on online traffic and performance, specializing in SEO, user acquisition, and affiliate marketing.
It was this vision that led him to found Super Afiliados, a company that would become one of Brazil’s most established iGaming affiliate operations, training a generation of affiliates and helping both domestic and international operators expand their presence in the country.
The man behind major industry projects
Over the past two decades, Alessandro has been involved in several landmark moments in the Brazilian industry, participating in events such as the Brazilian iGaming Summit (BiS), a trade show that helped reposition Brazil on the international stage. The project grew rapidly until it became a global benchmark, culminating in its acquisition by the SiGMA Group and the creation of one of the largest iGaming events in the Americas.
He was also one of the founders of Brazilian Lounge, a platform created to connect Brazilian companies with major international events, fostering relationships, content, and business opportunities across different continents.
His work as an entrepreneur and investor also led him to Cactus Gaming, a Brazilian technology company specializing in betting platforms, responsible for solutions used by some of the fastest-growing operations in the domestic market, including projects by Ana Gaming, the group behind the 7K, Cassino, and Vera brands.
A Market Builder
Alessandro’s greatest strength has never been limited to simply founding companies. His main legacy was helping to build an entire ecosystem. Over the course of two decades, he played a role in bringing major international operators to Brazil, supported domestic companies in their growth processes, and was closely involved in initiatives aimed at professionalizing the industry.
As Brazilian regulations evolved, he began dedicating even more effort to connecting companies, investors, technology, and expertise, thereby strengthening a business environment that is more robust, sustainable, and prepared to compete globally.
A Vision Focused on the Future
Beyond the betting market, Alessandro has expanded his role as an investor and mentor to technology-related startups. Blockchain, Web3, cryptoassets, artificial intelligence, and new digital models are part of the investments and projects he currently oversees, always seeking to anticipate trends capable of transforming entertainment and the digital economy.
His entrepreneurial profile has become a benchmark for new generations of entrepreneurs who view innovation and collaboration as essential pillars for the sector’s growth.
An Award for a Lifetime Achievement
The Affiliate Idol award represents much more than professional recognition. The honor celebrates a career built over decades, marked by the ability to create companies, develop talent, launch events, drive business growth, and help position Brazil among the world’s leading iGaming markets.
More than just a successful entrepreneur, Alessandro Valente has established himself as one of the most influential figures in the development of Brazil’s betting industry. Perhaps this is the greatest recognition of all:
looking at today’s market and realizing that a significant part of its evolution is also driven by the initiatives he helped create.
About Super Afiliados
Super Afiliados is one of the most established affiliate companies in Brazil’s iGaming market, connecting operators, affiliates, and content creators through technology, performance analytics, and business development. Originally founded by Alessandro Valente, Yudi Osugui, Craig Greene, Joe Hall, Elias Rodrigues, and Andre Ruiz, the company continues to contribute to the sustainable development of the Brazilian and Latin American betting industry.
Recently, Super Afiliados expanded its operations through the acquisition of Affiliapass and its investment in Betpass, strengthening its expansion strategy and extending its reach beyond Brazil’s borders.
Edited by: @MaiaDigital www.zonadeazar.com
