Amendment Removed Betting Advertising Restrictions in Brazil

Brazil.- 8 July 2026 www.zonadeazar.com An investigation has revealed that an amendment introduced during Brazil’s betting regulation process removed several advertising restrictions contained in the original bill approved by the Chamber of Deputies. The changes replaced detailed advertising limits with broader provisions focused mainly on protecting minors and vulnerable audiences.

News Details

The original legislation included stricter advertising rules, such as watershed restrictions for television and radio advertising and bans on betting promotions during live sports broadcasts. However, an amendment submitted in the Senate replaced those provisions with a more general framework, removing the specific restrictions.

According to the investigation, the amendment was drafted within Brazil’s Ministry of Justice before being formally submitted by Senator Jorge Kajuru. The Government argued that the original measures could unduly restrict commercial free speech and advertising activity, proposing that oversight should instead rely primarily on Conar and industry self-regulation.

The findings emerge as Brazil’s Congress debates fresh proposals aimed at tightening betting advertising rules once again.

Industry Context

Advertising regulation remains one of the most contested issues within Brazil’s regulated betting market. While industry stakeholders support self-regulation, lawmakers and public health advocates continue to push for stricter limits on gambling promotion.

Next Steps or Impact

Legislative discussions over betting advertising remain ongoing, and future bills could introduce new restrictions affecting licensed operators’ commercial and sponsorship activities across Brazil.

Edited by: @_fonta