Amusnet Launches Charity Campaign for Venezuela’s Earthquake-Affected Dogs

Venezuela.- 15 July 2026 www.zonadeazar.com Amusnet has launched a solidarity initiative to support organisations rescuing, treating and protecting dogs affected by the devastating earthquakes in Venezuela. Throughout July 2026, the company will dedicate an amount equivalent to 100% of the invoiced value of its Caramelo Sortudo game to fund relief efforts.

News Details

Under the initiative, Amusnet will grant its operating partners in Venezuela a full discount on the invoiced value of Caramelo Sortudo, encouraging each partner to donate an equivalent amount to local animal welfare organisations assisting dogs impacted by the disaster.

The campaign is centred around Caramelo Sortudo, a game created specifically for the Latin American market and inspired by Brazil’s iconic caramel-coloured street dog, widely regarded as a symbol of resilience, optimism and companionship.

The initiative comes as humanitarian organisations continue responding to the earthquakes that struck Venezuela, leaving thousands of people displaced and large numbers of companion animals injured or separated from their families.

Industry Context

Corporate social responsibility initiatives have become increasingly important across the iGaming industry, particularly during humanitarian emergencies. Amusnet’s campaign combines commercial activity with direct financial support for animal welfare organisations operating in affected communities.

Statements

Hillary Flores, LATAM Marketing Manager at Amusnet, said:

“At Amusnet, we believe that companies have a responsibility to stand by communities when they need support the most. Caramelo Sortudo has always been a game about resilience and hope, making it the natural choice for this initiative.”

She added:

“We hope this campaign inspires our partners and the wider industry to come together and help those who cannot ask for help themselves.”

Next Steps or Impact

The initiative will continue throughout July. Alongside its operator partners, Amusnet has called on the wider iGaming industry to support humanitarian and animal welfare organisations working to assist animals affected by the earthquakes in Venezuela.

Edited by: @_fonta